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02-05-2021, 10:33 AM | #1 |
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Doug DeMuro "What is Going On with BMW's Weird Decisions Lately?"
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02-05-2021, 11:53 AM | #2 |
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Tesla is a problem that all luxury brands are facing and I would say that BMW is better positioned than many other traditional ICE vehicle brands, especially the Japanese ones. Also a bit too much hysteria and overinterpretation going on with the "OK Boomer" tweet. It's just a tweet.
Overall, an interesting opinion, even though I disagree with his "BMW in panic" sentiment. BMW is obviously trying new things, and this may or may not work out for them, but they also continue achieving strong sales numbers with their traditional car lineups (and this worldwide). |
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02-05-2021, 12:14 PM | #3 |
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Not sure his comment about BMW being the second favourite German car, VW and MB are clearly out ahead. I think he's right, BMW seems a bit lost right now.
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02-05-2021, 12:42 PM | #5 |
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Cannabis is being sprinkled on their corporate lunches in Munich.
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02-05-2021, 12:52 PM | #6 |
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02-05-2021, 12:57 PM | #8 |
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Tesla is intimidating to all brands, however, of the luxury brands it seems that BMW is more vulnerable than others. The Model 3 was just the start with many BMW owners swapping their BMW for Tesla. With the introduction of the Y, that could go further to X BMW SUV owners or those cross-shopping the brand.
Interestingly, a little over a year ago, Bloomberg did a survey of Tesla Model 3 owners across the US. One of the parts of the survey discussed what vehicles were traded in. Of course, the Prius topped the list, but interestingly, the 3-series was the second most traded in vehicle on the survey. The next luxury car on that list was the Audi A4, which shared the number nine spot with the Mazda 3. Tesla’s Model 3 Success Hits BMW the Hardest I definitely agree with Doug, traditional luxury automakers from BMW, to MB or Audi, are losing desirability. While older clients may stick with the brand and have created loyal relationships, like Doug says the brands also have to appeal to newer and younger clients, as well as create a brand loyal relationship. Anyone can get new buyers, however getting them to stay is the tricky part. The advantage Tesla has is their experience is unlike any other. While a BMW, Mercedes, or Audi owner could get a similar experience to their car from the competitors of the three brands, the Tesla experience is unmatched, and not just because its an EV. Their customer satisfaction and loyalty is through the roof in numerous surveys even with the many negative aspects their brand has such as build quality and customer service, something that would usually prevent a brand from sales. There was a time when Cadillac was the standard for luxury cars, they were on top of the world in the US, and then the Europeans came in and now they are top dog. There have been cars and/or brands which have held top spots for years, only for the competition, changes in consumer taste, or their own brand decisions to hurt them in the long run (Taurus, Camry, Cadillac, etc.) Things can always change, with new competitors challenging how things were done. It takes time, but the future is a big question mark for all brands with how drastically the car industry will be changing in the next decade. These regulations of no ICE cars by 2035 may have the possibility of killing off or severely damage certain brands. No one knows what the future may hold. Last edited by stein_325i; 02-05-2021 at 01:03 PM.. |
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02-05-2021, 12:59 PM | #9 | |
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02-05-2021, 01:08 PM | #11 |
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BMW used to be about the three E’s - Engineering, Execution and Excitement.
They’ve lost all three to bean counters and marketers. They have money and time to restore the brand but they better move quickly. They’ve been screwing around with the grille too long. |
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02-05-2021, 01:40 PM | #13 | |
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02-05-2021, 01:46 PM | #14 | |
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Exactly the kind of owners that drive rather boring appliances already
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02-05-2021, 02:00 PM | #15 | |
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China is also an important country when it comes to EV sales as Europe and China are on fairly similar levels of growth in EV's, as well as the fact that the Chinese market is very important to luxury brands as they have been growing steadily. |
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02-05-2021, 02:07 PM | #16 | |
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02-05-2021, 03:29 PM | #17 |
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Both BMW and Mercedes seem lost and without a sense of what to do. BMW with the weird aesthetics and model entries and Mercedes is rotting from the inside with egregious quality problems across their model range.
VAG is the one to watch. I think Tesla will be shoved into a quaint niche brand in 10 years, by VAG and either Toyota or Honda. BMW and Mercedes will have to try to jump into the rope skipping game as best they can, but they are not leaders, or turning the rope. |
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02-05-2021, 05:19 PM | #18 |
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VAG from a Volkswagen perspective will succeed in general. However, if you look at younger demographics looking at premium brands they are much more excited about a Tesla than an E-Tron, plain and simple, and they will drive future automotive trends. Maybe it's the Elon effect, but that's where the brand loyalty lies.
But I feel with a few more years of maturity, release of FSD, and when Tesla releases that $25,000 car, even Volkswagen will have a harder time. |
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02-05-2021, 05:51 PM | #19 |
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Frankly, I don’t think he’s wrong. BMW seems completely lost to me. Their marketing is pretty much out of control bad, the next generation seems uninspiring to me, and while this is subjective, the grills look comically out of place.
Overall I’m disappointed. Last edited by pz619; 02-05-2021 at 06:38 PM.. |
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02-05-2021, 06:06 PM | #20 | |
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That however is vastly under stating the magnitude of the current complaints and issues they have. This is the first time since the inception of the brand where things has gone so wrong in so many ways and many will not be looking to get into another new BMW for a long time. They want to win young buyers and be cool again? How about making a remotely attractive car with great performance and scale back on the tweeting? Last edited by OG///M; 02-05-2021 at 06:12 PM.. |
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02-05-2021, 07:15 PM | #21 |
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02-05-2021, 08:19 PM | #22 |
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To Think About What Could've Been - Of Cabbages and Kings
To Think About What Could've Been - Of Cabbages and Kings
Alternatives to the Beaver Teeth grills Or perhaps Could BMW sell more of these M3/M4s? OR THESE? Does the emperor have no clothes? .
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