01-29-2013, 10:32 PM | #23 | |
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Hamann simply takes class out of BMW. If I were in BMW executive team I wd sue these guys for defacing such a beautiful elegant car. |
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01-29-2013, 11:14 PM | #26 |
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Sorry, but I recall a thread where it was noted that these 'body kit tuners' cater to Asian and middle eastern demographics simply because that's where most of the sales occur.
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01-29-2013, 11:16 PM | #27 |
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This car just doesnt do anything for me.
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01-29-2013, 11:21 PM | #28 |
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Indians, Asians, middle easterners.
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01-30-2013, 12:06 AM | #29 |
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and russians ...
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01-30-2013, 01:50 AM | #31 |
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No... just no Hamann... Well I guess the interior is.... No... sorry... no.... nvm.....
^My train of thought...
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01-30-2013, 05:15 AM | #33 |
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The bonnet does help the look.
And the left rear tire is mounted wrong.
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01-30-2013, 06:49 AM | #36 | |
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01-30-2013, 07:11 AM | #37 | |
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This is poor taste in any culture/region. We do like extreme designs that look good my friend. This is just plain ugly. They took what is essentially a very beautiful car and systematically ruined it. |
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01-30-2013, 09:15 AM | #39 |
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sorry to say this ... however there should be a hefty fine for disfiguring a well engineered car like this BMW
As Gomer Pyle on the Andy Griffith TV show used to say ... ...... shame ...... shame ...... shame
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01-30-2013, 10:26 AM | #40 | |
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I know few of executives of Hamann in person. I'm not a fan of their design either. But when I asked the same questions , but in more polite way. The answer was pretty simple. 60% of their sales goes to ASIA region , most to China and Taiwan. 15% goes to Arabs 15% goes to Post soviet (Russia , Ukraine and Belarus) 10% is everything else , including the USA. Asia , arabs and russians are so into this strange design that they buy out storage fully. So why bother to change the way they design , if there are specific group who like the way Hamann or ACS do their products (both have very strange design indeed) , why to compete with the way BMW M devision do design , it's weiser to have their own piece of pie. They just have their own market segment , that's it. |
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01-30-2013, 11:25 AM | #41 |
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I think a lot of the negative statements here sound Chicken Little-ish to me. It's clearly in most folks' view not the most gorgeous thing going, but it's hardly as bad as "barf" and "classless." In all fairness, I feel it's a bit cheap to just poo-poo the thing and not offer something constructive along with the nay saying. So here's my constructive critique.
I think the vendor had a concept with potential, but it wasn't especially well executed, which is not to say it couldn't be well executed or presented. For example, given that the hood has that carbon fiber thing going on, applying a wrap over the remaining body to mimic the textured look of the carbon fiber would have helped. Also, introducing the idea in a color other than that brown, which isn't most folk's favorite may have helped, say dark grey, dark blue, or perhaps a medium grey. Alternatively, why not just have done the hood in aluminum to match the car's body, or paint the carbon fiber so it matches the rest of the car? Just because something is made of carbon fiber is no reason to retain that look. One uses carbon fiber in such large, external parts to achieve real functional benefits, which is great, but no need to sacrifice the overall aesthetic to show that carbon fiber was used. Regarding the holes in the hood and that central depression, it's unique; one doesn't often see that approach, and I'm neutral on it in an of itself. That said, it screams "look at me" more so than does the overall car, and that is a big no-no. Here again, presenting the thing in a dark grey or black would have mitigated that shortcoming by minimizing the prominence of the holes. As go the smaller exterior bits -- the side skirts, the front air dam/splitter (whatever it's called), the tail spoiler, and the other small parts -- are mostly fine, although the look would have been much better had the upper edge of the side skirts been flush with the doors rather than highlighting the specific outline of the doors' bottom. You'll note that the front edge of the skirts is flush with the bottom of the fender. Why that smoothness of flow down the side of the doors wasn't continued is beyond me. In the interior, on the seats, the stitching is nifty, but the stripe with the dots down the middle is a bit kooky/playful, but again, nifty on its own. Having the two looks together on the seat juxtaposes visually discordant themes: the stitching is quite sophisticated and understated in character, yet the stripe with dots is playful and kooky, and in a good way eve. The combining of them both does justice to neither. One or the other, but not both, on the seats would have been just fine. Lastly, the detail on the headrest seems well suited to compliment the stripe thing; it carries a similar weight and boldness. To compliment the diamond stitching on the seat, however, simply stitching the shield and its internal pattern in black on the cream seat would have been just fine and just enough. Overall, I think the result pictured represents two primary flaws: (1) too much of a good thing gone awry on the inside, and (2) incompleteness of execution on the outside. These flaws turn a car that from the manufacturer screams visual fluidity into one loaded with ocular breaks. Pretty nearly all the motion embodied in the car's original lines has come to a stop. Lesson learned: if one is going to modify a car, it's imperative to retain the car's key design themes, not fight them.
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01-30-2013, 11:34 AM | #42 | |
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As I was writing my critique, I could not help but think that Hamann really had the makings of two versions of their theme. Perhaps if they have the capital to do so, they could expand their market by offering the theme in one way for their Asian market and another for the rest of the world.
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