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      01-18-2014, 11:59 AM   #1
Mark
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BMW M5 and M6 Horse Edition, to commemorate the Chinese New Year [Updated with Video]

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BMW M5 and M6 Horse Edition, to commemorate the Chinese New Year
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To commemorate the new Chinese year, which is the "Year of the Horse", which starts January 31, 2014, BMW has decided to put out a new special edition M car for the Chinese market.

Updated with video of the lap record run:



Welcome the BMW M5 and M6 Horse Edition.
BMW will make only 30 copies of the special edition BMW M5 only for the Chinese market. The Horse Edition will feature a unique horse character into the headrests

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The Horse Edition will maximize the available horses, but coming standard with the Competition Package, providing 575 Horsepower

With the BMW M6 Gran Coupe, BMW's Driving Experience Chief Instructor Claudia Hürtgen, used the car to set the current production car lap record on the Shanghai International Circuit which should make potential owners happy

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      01-18-2014, 01:05 PM   #2
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April 1 already?

Seriously, a "horse" edition
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      01-18-2014, 01:07 PM   #3
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what a joke!!! nothing but downhill from here on out
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      01-18-2014, 01:08 PM   #4
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Um, ok?

Sounds retarded. No, it IS retarded.
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      01-18-2014, 01:10 PM   #5
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Who said BMW's marketing department had lost the plot?!
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      01-18-2014, 01:11 PM   #6
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Wonder what genius thought of that marketing initiative....
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      01-18-2014, 01:21 PM   #7
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      01-18-2014, 01:22 PM   #8
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Relax guys. They are only making 30. This isn't a money grab. They are just having a little fun.
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      01-18-2014, 01:22 PM   #9
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Not again, BMW needs a good ---->
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      01-18-2014, 01:26 PM   #10
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      01-18-2014, 01:27 PM   #11
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And China is BMW's No 1 market.
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      01-18-2014, 01:32 PM   #12
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Quote:
Originally Posted by Zirenz2006 View Post
April 1 already?

Seriously, a "horse" edition
LOL honestly.
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      01-18-2014, 01:41 PM   #13
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The Horse Edition M5(NO. 30) costs 360K dollar and M6 GC(NO.6) costs more than half a million dollar in China. This M5 is not really as well equipped as Japanese Nighthawk edition or Canadian limited performance edition, it comes with competition package and special emblem on headrest(Chinese character of horse, a real standing horse will look better but Ferrari may has a problem with that). It has no special paint(choose from two-non individual colour, one is not even metallic), no full leather(can't see from picture), no carbon ceramic brakes, no B&O, no full LED headlight, no BMW performance exhaust(AKR), some say it doesn't have electric tailgate! China is the largest market for BMW, and it is sad for Chinese customers that they just don't get the best after paying that much money.
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      01-18-2014, 01:42 PM   #14
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I don't see the problem. 30 people get to have a custom headrest and the competition package thrown in... which I would assume saves money compared with adding it on otherwise. Sounds good to me.

I know "Horse Edition" sounds funny but if BMW want to grow and expand in China then a little cultural integration is a fun way to do it.
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      01-18-2014, 01:45 PM   #15
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Quote:
Originally Posted by matthewcornish
I don't see the problem. 30 people get to have a custom headrest and the competition package thrown in... which I would assume saves money compared with adding it on otherwise. Sounds good to me.

I know "Horse Edition" sounds funny but if BMW want to grow and expand in China then a little cultural integration is a fun way to do it.
BMW in Chinese is called"Bao Ma", it literally means precious horse.
Ma means a horse, therefore it is a good marketing term for Chinese market as 2014 is " horse year"
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      01-18-2014, 01:55 PM   #16
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only 30 copies and i am sure some rich folks in China will buy this. easy profiting
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      01-18-2014, 02:06 PM   #17
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30 Horse Edition cars for 30 donkeys. What a bunch of horse sh*t. Lol.
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      01-18-2014, 02:14 PM   #18
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Fun Fact: BMW brand name in China is "Precious Horse"
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      01-18-2014, 02:15 PM   #19
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Quote:
Originally Posted by misterbeemer
30 Horse Edition cars for 30 donkeys. What a bunch of horse sh*t. Lol.
Good Lord

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      01-18-2014, 02:21 PM   #20
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I love Community... Changlorious bastards...

This is no different from all the M3 Editions for the Chinese market.
They all sold out days within the announcement.

Expected to do the same here.
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      01-18-2014, 02:30 PM   #21
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The reactions to this thread clearly shows the difference in markets.

This is just 30 Individual M5's tailored to China in a rather genius way. BMW Marketing knows what they are doing, and those 30 examples will sell out by tomorrow.

BMW is a global brand. They are simply giving China what they want. These special editions sell out (usually) within hours. The people in China will look at those 30 examples as something special.

Different markets, different cultures, different tastes, different reactions.

Special editions fare especially better in China for those reasons. BMW capitalizes on the emotion and reaction of the China market.. and did so especially well with this Horse Edition.
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      01-18-2014, 02:31 PM   #22
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We are already bent over and taking in the rump from china. Let's just celebrate their gloriousness even more...
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