BMW ALPINA: Standalone automobiles with a new brand emblem

bandersen · 02-12-2026, 02:59 PM

I am always amazed how AI now sounds like corporate marketing crap. Or, is it the reverse?

usmabmass · 02-12-2026, 07:14 PM

Quote:

Originally Posted by TXSTYLE

FINALLY... BMW has somewhat Fixed those Horrendous Alpina Wheels!
Even though there are still too many Spokes. The bend or curve along with the Face-Polished Spokes, help out tremendously. 💯

I know some people love the "iconic" alpina wheels but i have always hated them and it ruined the otherwise lovely cars for me.

Blue Sky · 02-12-2026, 09:59 PM

This “annoucement” posted here seems more like advertising rather than useful information for the BMW enthusiast. Are they a supporting vendor?

My M3 · 02-13-2026, 12:03 AM

Interesting

mbanck · 02-13-2026, 03:27 AM

Quote:

Originally Posted by Blue Sky

This “annoucement” posted here seems more like advertising rather than useful information for the BMW enthusiast. Are they a supporting vendor?

Alpina is part of BMW now and this announcement was an official press release from BMW which Bimmerpost reposted just like most other relevant press releases.

digitldlnkwnt · 02-13-2026, 07:35 AM

This is a slightly confusing post; BMW hasn’t acquired ALPINA per se, they’ve bought the name more than anything.

The Bovensiepen family, who dictated the engineering and direction of ALPINA past has nothing to do with it.

I just hope they don’t water down that badge they way the have with M.

ledphut · 02-13-2026, 08:08 AM

Quote:

Originally Posted by usmabmass

I know some people love the "iconic" alpina wheels but i have always hated them and it ruined the otherwise lovely cars for me.

No one cares.

Bimmerfun82 · 02-13-2026, 08:19 AM

Do those symbols stand for shocks/comfort and power/engine? Not sure about black and white.

GregW / Oregon · 02-13-2026, 08:28 AM

Quote:

Originally Posted by Bimmerfun82

Do those symbols stand for shocks/comfort and power/engine? Not sure about black and white.

Throttle bodies and crankshaft.

Bimmerfun82 · 02-13-2026, 08:29 AM

Quote:

Originally Posted by GregW / Oregon

Throttle bodies and crankshaft.

Ah that makese sense. Thanks

JohnEnglish · 02-13-2026, 10:30 AM

Reminds me of the AMG roundel.

TXSTYLE · 02-13-2026, 02:27 PM

Quote:

Originally Posted by usmabmass

I know some people love the "iconic" alpina wheels but i have always hated them and it ruined the otherwise lovely cars for me.

Absolutely agree.

usmabmass · 02-13-2026, 03:05 PM

Quote:

Originally Posted by ledphut

No one cares.

Dont get all sensitive on me now

jjr24 · 02-13-2026, 04:06 PM

I’m going to miss the wheels.

afadeev · 02-13-2026, 05:40 PM

Quote:

Originally Posted by Mani59

Commitment to power and discretion.

Finally - a solution to the problem that did not exist!

Quote:

Originally Posted by TheBingoBalls

Doubt ALPINA is going to do anything with the volume models, instead will probably alter/modify the higher models.

I give it 2-5 years before there is an Alpina trim or package available on all cars.
Just the same as there is "M sport" pack on everything today.
Even on the BMW-Civic (aka X1).

Quote:

Originally Posted by Bimmerfun82

Do those symbols stand for shocks/comfort and power/engine?

No-body knows:

a

tsbrown · 02-14-2026, 08:58 AM

Quote:

Originally Posted by GregW / Oregon

Throttle bodies and crankshaft.

Let’s hope this means there is a commitment to maintaining the ICE option for buyers who prefer it. At some point, like the manual transmission, the take rate will be so low it doesn’t make business sense to keep it. Would be odd to have that logo on a full EV.

mbanck · 02-14-2026, 12:35 PM

Quote:

Originally Posted by tsbrown

Let’s hope this means there is a commitment to maintaining the ICE option for buyers who prefer it. At some point, like the manual transmission, the take rate will be so low it doesn’t make business sense to keep it. Would be odd to have that logo on a full EV.

It is just a modernization of the previous Alpina logo below which had the same icons, so I wouldn't read too much into it, the BMW designers did not come up with those on their own

jdubm2c · 02-14-2026, 04:10 PM

Quote:

Originally Posted by bandersen

I am always amazed how AI now sounds like corporate marketing crap. Or, is it the reverse?

I can’t tell if it’s AI or translation from the original release in German.

Frosty · 02-15-2026, 12:52 PM

Gives a "black edition " feel with the stark black and white. interesting. The red/blue di not seem to be too much of an overlap with M///

I just fantasized that this would be the ICE/6MT branding ha ha! ( it's passed now )

tsbrown · 02-15-2026, 09:42 PM

Quote:

Originally Posted by mbanck

It is just a modernization of the previous Alpina logo below which had the same icons, so I wouldn't read too much into it, the BMW designers did not come up with those on their own

I’m aware it’s a refresh of the 60 year old logo. My point was Alpina decided to sell to BMW because the development costs were too high for them with BEV and PHEV. So using the logo on a BEV would be odd. And most (all?) of their target customers prefer ICE power trains anyway. I’m all in on a B5 GT with V8 if they bring it to the states.

ledphut · 02-16-2026, 08:07 AM

I think the strategy with Alpina is to bring BMW into the ultra-luxury segment to compete with Bentley & Aston Martin.

Sadly, I wouldn’t hold my breath for a B5 Touring. Expect 7-Series & X7-X9 models at least initially.

tracksidemanner · 02-18-2026, 09:45 AM

This is pretty awesome. Hopefully they produce some great cars as the bar here is high.

02-12-2026, 02:59 PM	#23
bandersen Major 1177 Rep 1,282 Posts Drives: MY22 X5 40I M-Sport Join Date: Oct 2013 Location: Philadelphia iTrader: (0)	I am always amazed how AI now sounds like corporate marketing crap. Or, is it the reverse?
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02-12-2026, 09:59 PM	#25
Blue Sky Major 4525 Rep 1,487 Posts Drives: 2025 i5 M60, F10 M5 CP Join Date: Sep 2016 Location: SF Bay, CA iTrader: (0)	This “annoucement” posted here seems more like advertising rather than useful information for the BMW enthusiast. Are they a supporting vendor?
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02-13-2026, 12:03 AM	#26
My M3 Lieutenant 482 Rep 411 Posts Drives: 2023 M3 Competition X Drive Join Date: Sep 2023 Location: Sydney, Australia iTrader: (0) Garage List 2023 BMW M3 Competi ... [8.00] 1986 Chevrolet Corv ... [5.50] 2021 Toyota Camry A ... [0.00] 2019 Mercedes Benz ... [0.00]	Interesting
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02-13-2026, 07:35 AM	#28
digitldlnkwnt Captain 770 Rep 890 Posts Drives: 2025 BMW M2 Join Date: Jun 2025 Location: Long Island NY iTrader: (0)	This is a slightly confusing post; BMW hasn’t acquired ALPINA per se, they’ve bought the name more than anything. The Bovensiepen family, who dictated the engineering and direction of ALPINA past has nothing to do with it. I just hope they don’t water down that badge they way the have with M.
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02-13-2026, 08:19 AM	#30
Bimmerfun82 Major General 11463 Rep 5,080 Posts Drives: anything German Join Date: Sep 2012 Location: Atlanta iTrader: (0) Garage List 26 BMW M3 [0.00] 24 BMW iXM60 [9.17]	Do those symbols stand for shocks/comfort and power/engine? Not sure about black and white.
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02-13-2026, 10:30 AM	#33
JohnEnglish Second Lieutenant 313 Rep 235 Posts Drives: Black Join Date: Jun 2018 Location: Earth iTrader: (0)	Reminds me of the AMG roundel.
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02-13-2026, 04:06 PM	#36
jjr24 Registered 81 Rep 39 Posts Drives: 2025 B8, 2022 M760i, 2020 X7 40i, 2020 750i (sold) Join Date: Jun 2025 Location: USA iTrader: (0)	I’m going to miss the wheels. Attached Images
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02-15-2026, 12:52 PM	#41
Frosty Colonel 944 Rep 2,732 Posts Drives: M240i - 2021 - 6MT - Join Date: May 2006 Location: Northern NJ iTrader: (0)	Gives a "black edition " feel with the stark black and white. interesting. The red/blue di not seem to be too much of an overlap with M/// I just fantasized that this would be the ICE/6MT branding ha ha! ( it's passed now ) __________________ M240i Coupe (6MT) (2021: 6/2021 build ) Accord Coupe (6MT) (2017) 335i Coupe (6MT) (2007: 9/06 build SOLD 8/2016) Prelude (5MT) (1995)
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02-16-2026, 08:07 AM	#43
ledphut Lieutenant 1528 Rep 737 Posts Drives: Alpina XB7 Join Date: Feb 2024 Location: Chicago iTrader: (0) Garage List 2022 Alpina XB7 [8.30]	I think the strategy with Alpina is to bring BMW into the ultra-luxury segment to compete with Bentley & Aston Martin. Sadly, I wouldn’t hold my breath for a B5 Touring. Expect 7-Series & X7-X9 models at least initially.
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02-18-2026, 09:45 AM	#44
tracksidemanner Enlisted Member 32 Rep 47 Posts Drives: G80 Join Date: Feb 2026 Location: Greenwich, CT iTrader: (0)	This is pretty awesome. Hopefully they produce some great cars as the bar here is high.
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