Presenting the BMW i Vision Dee. Debuts Color E-Ink

ChrisK · 01-05-2023, 06:21 AM

Munich has run out of ideas.

Tejas1836 · 01-05-2023, 06:40 AM

Quote:

Originally Posted by ChrisK

Munich has run out of ideas.

And electricity

cncmastr · 01-05-2023, 06:42 AM

The front is decent.

jmh600cbr · 01-05-2023, 07:03 AM

I assume it has idrive 10

ComingInHot · 01-05-2023, 07:16 AM

So it’s official… BMW is giving us the Dee

Sorry couldn’t help it

MDM · 01-05-2023, 07:27 AM

Yeah...and they have been giving us the "Dee" for some time now....

Jason · 01-05-2023, 07:30 AM

TheMaxXHD · 01-05-2023, 07:32 AM

I think my issue with this is the HUD. I think BMW is missing or misinterpreting what makes a HUD so great: Simplicity, focused, less distraction.

I don’t really want all these things being displayed on the windshield. It seems distracting, and not really what I want from a HUD. And the augmented reality seems even worse of an idea in that context.

The caveat to that is, this concept is probably heavily influenced by eventual self-driving, which suddenly makes the HUD and augmented reality a bit more in this world. That said, in the promo videos they were clearing showing them driving the vehicle with hands on the wheel, even with augmented reality on.

I think if you take this as a concept for what is actually realistically possible within the next decade, I think it works well. This was a tech showcase of tech they will use in their NK cars, not necessarily how exactly they will be implemented or in what intended situations.

I don’t expect the 3 series in 2025 to feature this exact implementation of technologies. We might see though expanded HUDs, additional augmented reality features, etc.

Blau · 01-05-2023, 07:36 AM

How about a base model with zero features and an N/A i6?

Is that too much to ask for? A car without a bunch of unnecessary stuff to have to repair?

Tallest · 01-05-2023, 07:41 AM

Car looks great. The front end, the rear and profile. All nice. Interior - nice. Like they can make a nice car, we all know. Has bit of a Lotus Bond Car vibe to it, love it actually.

Its not a car though in a sense that we use it.

Quote:

Originally Posted by WeShallCallHerBlau

How about a base model with zero features and an N/A i6?
?

Eh... how you say... talk to you congressman-woman.

Alpine Wait · 01-05-2023, 08:13 AM

Exterior design - 9/10
Video of lady interacting with Dee - 0/10

paulo_f80m3 · 01-05-2023, 08:29 AM

BMW is getting roasted on every social media platform right now. lol. What a disaster is brand has become.

Rewted · 01-05-2023, 08:44 AM

No Dee NFT or DeeCoin option?

Pricing for the full-colour E Ink technology option is going to be higher than the car.

ghaffari46 · 01-05-2023, 09:05 AM

Actually not bad, somehow resembling E30!

JMD · 01-05-2023, 09:20 AM

I can't help but see the "Maserati Ghibli / Maserati Ghibli Cup" in this design.

NightWriter · 01-05-2023, 09:25 AM

Putting aside the minimalist, anodyne design and the ridiculous technology gimmickry... It seems as though BMW is recognizing (not surprisingly) that when cars are stripped of ICE powertrains and traditional, cockpit-oriented interiors, they become exceedingly bland, commoditized, and cold. And so now they try to fill that vacuum with a "digital emotional experience" that helps reconnect with customers.

But I find this all pretty terrifying and sad.

8MW · 01-05-2023, 09:56 AM

I mean, I hate MUSK as much as anyone else, but I have to say the S still looks pretty damn nice after all these years. Question is why do all EVs from other manufacturers must look like dense RETARDS? Daforks going on?!

GOLFFRR · 01-05-2023, 10:16 AM

wild...

odiesback · 01-05-2023, 10:16 AM

One of those cases where just because you can you shouldn’t…. are drugs legal in Germany? BMW designers have been on sone hard stuff for a while now.

Dr.Deep · 01-05-2023, 10:45 AM

Frank Weber, member of the Board of Management of BMW AG responsible for Development. “Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building.”

They completely lost their driving focus for the future…
Whoever manages to build cars that are still fun to drive, when you want to do so, will suceed in car building…
But everyone will build some fancy digital worlds on 4 wheels, and there are many companies that will do this better than a traditional car manufacturer.

Dking078 · 01-05-2023, 10:56 AM

Quote:

Originally Posted by Alpine Wait

Exterior design - 9/10
Video of lady interacting with Dee - 0/10

2022... Meta Zuck
2023... BMW Dee

Good start team

BzsBimmer · 01-05-2023, 11:01 AM

Very interesting concept. Is it disruptive? Probably yes and will be talked about for a while.
Wonder what the final output will look like.

01-05-2023, 06:21 AM	#45
ChrisK Major General 4495 Rep 7,591 Posts Drives: '19 M2C Join Date: Jun 2007 Location: Chicagoland iTrader: (7) Garage List 2019 BMW M2C [7.00] 2015 Porsche Macan S [0.00]	Munich has run out of ideas. __________________ www.ReTuneTheDeTune.com 2019 M2 Competition (Sunset Orange)
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01-05-2023, 06:42 AM	#47
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01-05-2023, 07:03 AM	#48
jmh600cbr Lieutenant 275 Rep 445 Posts Drives: G80 Join Date: Nov 2017 Location: Toronto iTrader: (0) Garage List 2021 BMW G80 [0.00]	I assume it has idrive 10 __________________ 2018 F87 LCI gone but not forgotten 2021 G80 6MT BSM
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01-05-2023, 07:16 AM	#49
ComingInHot Newish 474 Rep 592 Posts Drives: BMWs Join Date: Feb 2020 Location: Midwest iTrader: (0)	So it’s official… BMW is giving us the Dee Sorry couldn’t help it
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01-05-2023, 07:27 AM	#50
MDM Second Lieutenant 455 Rep 201 Posts Drives: 2022 M8C \| 2025 MB AMG GT63 2D Join Date: Nov 2010 Location: Earth ///M Nation & The Darkside AMG iTrader: (0)	Yeah...and they have been giving us the "Dee" for some time now....
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01-05-2023, 07:30 AM	#51
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01-05-2023, 07:32 AM	#52
TheMaxXHD Lieutenant 655 Rep 399 Posts Drives: 2023 G20 LCI M340i xDrive Join Date: Aug 2020 Location: Pennsylvania iTrader: (0)	I think my issue with this is the HUD. I think BMW is missing or misinterpreting what makes a HUD so great: Simplicity, focused, less distraction. I don’t really want all these things being displayed on the windshield. It seems distracting, and not really what I want from a HUD. And the augmented reality seems even worse of an idea in that context. The caveat to that is, this concept is probably heavily influenced by eventual self-driving, which suddenly makes the HUD and augmented reality a bit more in this world. That said, in the promo videos they were clearing showing them driving the vehicle with hands on the wheel, even with augmented reality on. I think if you take this as a concept for what is actually realistically possible within the next decade, I think it works well. This was a tech showcase of tech they will use in their NK cars, not necessarily how exactly they will be implemented or in what intended situations. I don’t expect the 3 series in 2025 to feature this exact implementation of technologies. We might see though expanded HUDs, additional augmented reality features, etc.
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01-05-2023, 07:36 AM	#53
Blau J 467 Rep 789 Posts Drives: BMW 128i Join Date: Feb 2019 Location: Connecticut iTrader: (0) Garage List 2011 BMW 128i [6.00] 2013 BMW X3 28i [0.00]	How about a base model with zero features and an N/A i6? Is that too much to ask for? A car without a bunch of unnecessary stuff to have to repair?
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01-05-2023, 08:13 AM	#55
Alpine Wait Private First Class 160 Rep 124 Posts Drives: 2019 BMW i3S Join Date: Apr 2022 Location: Texas iTrader: (0)	Exterior design - 9/10 Video of lady interacting with Dee - 0/10
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01-05-2023, 08:29 AM	#56
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01-05-2023, 08:44 AM	#57
Rewted Captain 342 Rep 912 Posts Drives: M3 Join Date: Mar 2007 Location: Canada iTrader: (0)	No Dee NFT or DeeCoin option? Pricing for the full-colour E Ink technology option is going to be higher than the car.
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01-05-2023, 09:05 AM	#58
ghaffari46 Captain 1384 Rep 767 Posts Drives: bmw m3 e90 Join Date: Jan 2014 Location: us iTrader: (0)	Actually not bad, somehow resembling E30!
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01-05-2023, 09:20 AM	#59
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01-05-2023, 09:25 AM	#60
NightWriter Colonel 4915 Rep 2,744 Posts Drives: G80 M3 Pure Join Date: Jun 2015 Location: Maryland iTrader: (0)	Putting aside the minimalist, anodyne design and the ridiculous technology gimmickry... It seems as though BMW is recognizing (not surprisingly) that when cars are stripped of ICE powertrains and traditional, cockpit-oriented interiors, they become exceedingly bland, commoditized, and cold. And so now they try to fill that vacuum with a "digital emotional experience" that helps reconnect with customers. But I find this all pretty terrifying and sad. __________________
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01-05-2023, 09:56 AM	#61
8MW Private First Class 291 Rep 139 Posts Drives: X5 Join Date: Jun 2020 Location: USA iTrader: (0)	I mean, I hate MUSK as much as anyone else, but I have to say the S still looks pretty damn nice after all these years. Question is why do all EVs from other manufacturers must look like dense RETARDS? Daforks going on?!
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01-05-2023, 10:16 AM	#62
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01-05-2023, 10:45 AM	#64
Dr.Deep Captain 1836 Rep 828 Posts Drives: M4 Competition Join Date: Aug 2017 Location: Alps iTrader: (0)	Frank Weber, member of the Board of Management of BMW AG responsible for Development. “Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building.” They completely lost their driving focus for the future… Whoever manages to build cars that are still fun to drive, when you want to do so, will suceed in car building… But everyone will build some fancy digital worlds on 4 wheels, and there are many companies that will do this better than a traditional car manufacturer.
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01-05-2023, 11:01 AM	#66
BzsBimmer Major General 3816 Rep 7,090 Posts Drives: '23 G80 FO M3 & '23 G05 X5 M50 Join Date: Mar 2006 Location: Nor. Cal iTrader: (32)	Very interesting concept. Is it disruptive? Probably yes and will be talked about for a while. Wonder what the final output will look like.
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