BMW announces strategic changes: Caiña-Andree First Woman to Join Board of Management

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BMW Group announces strategic changes: Caiña-Andree First Woman to Join BMW Board of Management

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This is a first: Milagros Caiña-Andree will be the first woman in the Board of Management of the BMW Group. Currently Head of Human Resources in the Transport and Logistics division of the Deutsche Bahn Group and board member responsible for Human Resources at Schenker AG, Caiña-Andree will assume responsibility for Human Resources Division as of July 1st 2012. Harald Krüger, currently responsible for Human Resources and also labour relations director will continue until June 30, 2012.

The BMW Group is also using the opportunity to announce some "strategic changes" in the board of management effective April 1st 2012. “The rigorous implementation and refinement of our successful Strategy Number ONE will place even further demands on our company in the future. We need an organisation that can handle the increasing complexity of the tasks involved to ensure that the BMW Group maintains its successful course in the future,” said Dr.-Ing. Norbert Reithofer.

Harald Krüger will manage a newly-formed division with responsibility for MINI, Rolls-Royce and BMW Motorrad, including the product lines and marketing and sales for each area. He will also be in charge of expanding the BMW Group’s aftersales business, which is a key focus of the company’s Strategy Number ONE.

Board of Management members Dr.-Ing. Klaus Draeger, previously responsible for the R&D Division, and Dr.-Ing. Herbert Diess, previously responsible for the Purchasing and Supplier Network, will switch roles: Diess will assume responsibility for the R&D Division within the Board of Management, and Draeger for the Purchasing Division.

Ian Robertson will be responsible for Marketing and Sales for the BMW brand and its BMW M and BMW i sub-brands, as well as the BMW Group distribution channels.

The other members of the board of management won't be affected by these changes. Full press release below.

PRESS RELEASE + Expand

08.03.2012

Future challenges call for new organisation

Draeger head of Purchasing and Supplier Network

Diess to manage R&D Division

Robertson responsible for BMW Sales and Marketing and Future Retail

Krüger assumes responsibility for MINI, Rolls-Royce and Motorrad

Caiña-Andree joins BMW Group Board of Management as Head of Human Resources


Munich. The BMW Group will undertake a strategic realignment of its Board of Management structure, effective 1 April 2012. “The rigorous implementation and refinement of our successful Strategy Number ONE will place even further demands on our company in the future. We need an organisation that can handle the increasing complexity of the tasks involved to ensure that the BMW Group maintains its successful course in the future,” said Dr.-Ing. Norbert Reithofer, Chairman of the Board of Management of BMW AG, in Munich on Thursday.

Some of the structures and responsibilities within the Board of Management will be reorganised accordingly: Board of Management members Dr.-Ing. Klaus Draeger, previously responsible for the R&D Division, and Dr.-Ing. Herbert Diess, previously responsible for the Purchasing and Supplier Network, will switch roles: Diess will assume responsibility for the R&D Division within the Board of Management, and Draeger for the Purchasing Division.

Ian Robertson will be responsible for Marketing and Sales for the BMW brand and its BMW M and BMW i sub-brands, as well as the BMW Group distribution channels.

Harald Krüger will remain the Board of Management member responsible for Human Resources and continue his role as labour relations director until June 30, 2012. In addition, he will manage a newly-formed division with responsibility for MINI, Rolls-Royce and BMW Motorrad, including the product lines and marketing and sales for each area. He will also be in charge of expanding the BMW Group’s aftersales business, which is a key focus of the company’s Strategy Number ONE.

Effective 1 July 2012, Milagros Caiña-Andree will assume responsibility for the BMW Group Human Resources Division and take on the role as labour relations director. She is currently Head of Human Resources in the Transport and Logistics division of the Deutsche Bahn Group and the board member responsible for Human Resources at Schenker AG.

“All BMW AG Board of Management members have performed their functions exceptionally well over the past several years. We value executives with a global approach and a wide range of expertise who have proven themselves within diverse areas of the company,” stated Chairman of the Supervisory Board of BMW AG, Prof. Dr.-Ing. Joachim Milberg, following a meeting of the Supervisory Board in Munich on Thursday.

“We are delighted to have Ms Caiña-Andree join the BMW Group, as someone who has already been highly successful in various companies and fields throughout her career. Ms Caiña-Andree will bring extensive expertise in operational and strategic human resources and personnel management to the BMW Group,” added Professor Milberg.

There will be no changes in the Finance and Production divisions. BMW Group Board of Management members Dr. Friedrich Eichiner and Frank-Peter Arndt will retain responsibility for their current divisions.