BMWNA Reports Q2 2023 U.S. Sales Results

Jason · 07-05-2023, 01:51 PM

BMW of North America Reports Q2 2023 U.S. Sales Results.

BMW Brand Sales Increase 11.5 % in Q2 2023 vs Q2 2022.
Fully Electric Vehicles Account for 12.9% of Total BMW Brand Sales in Q2.
In the First Half of 2023, BMW Sold 17,964 Fully Electric Vehicles, Already Surpassing Full Year 2022 Totals.
Q2 2023 MINI Sales Increase by 47.8% vs Q2 2022.

Woodcliff Lake, NJ – July 5, 2023… BMW of North America today reported Q2 2023 sales results for the BMW and MINI brands in the U.S.

BMW Brand
In the second quarter of 2023, BMW brand sales in the U.S. totaled 87,948 vehicles, an 11.5% increase from the 78,905 vehicles sold in the second quarter of 2022. Through the first half of the year, BMW brand sales total 170,414 vehicles, an 11.7% increase as compared to the same time period last year.

BMW Electric Vehicle Sales
Sales of BMW’s fully electric models continued to grow as inventory has become more available. In the second quarter of 2023, BMW’s three fully electric models (BMW i4, BMW iX, and BMW i7) accounted for 12.9% of total sales volume. Through the first six months of 2023, BMW sold a total of 17,964 fully electric vehicles, already surpassing the year-end total achieved in 2022.

“The word is out – the ‘Ultimate Driving Machine’ is also the ‘Ultimate Electric Driving Machine’,” said Sebastian Mackensen, President and CEO, BMW of North America. “As the enthusiasm around these great products grows, we continue to gain both momentum with customers and BEV share in the market.”

MINI Brand
MINI brand sales in the U.S. totaled 7,585 vehicles in the second quarter of 2023, an increase of 47.8% vs the 5,131 vehicles sold in the second quarter of 2022.

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Cortexiphan · 07-05-2023, 02:43 PM

X5 sales numbers tells a lot about the market.
Oh also, hello haters; big grills are killing it.

IAmSpeed · 07-05-2023, 02:48 PM

4 series are killing it

heavyD^2 · 07-05-2023, 02:49 PM

A few notes/surprises.

-4 Series propped up by i4 but still impressive numbers nearly doubling the sales of the other car models.
-5 Series selling on par with 3 Series is a bit of a surprise.
-SUV sales more than double car sales. Unfortunate tale of the times.
-iX sales surprisingly better than I expected.

swampfox94 · 07-05-2023, 02:49 PM

Hate it or love it the 4 series is crushing it

M3WC · 07-05-2023, 02:59 PM

Quote:

Originally Posted by swampfox94

Hate it or love it the 4 series is crushing it

I4 is one of BMW's best value leases right now.

Valence · 07-05-2023, 03:01 PM

Might be a dumb question, but does bmw report how many M’s were sold? Wondering if they’ve seen more M deliveries compared to last year

M3WC · 07-05-2023, 03:05 PM

Quote:

Originally Posted by heavyD^2

A few notes/surprises.

-4 Series propped up by i4 but still impressive numbers nearly doubling
-iX sales surprisingly better than I expected.

Not really a surprise. Once BMW caved and started passing through the $7500 ev credit on leases, inventory started finally moving.

crypto · 07-05-2023, 03:07 PM

I would not have guessed there have been over 1000 XM's sold YTD. Higher than I expected. It's got the Z4 beat and is more than twice the price.

DanG · 07-05-2023, 03:08 PM

Quote:

Originally Posted by Valence

Might be a dumb question, but does bmw report how many M’s were sold? Wondering if they’ve seen more M deliveries compared to last year

Never have seen the M numbers. But BMW counts the M Sport cars/SUVs as M units.

CatchF22DirtyF30 · 07-05-2023, 03:18 PM

Quote:

Originally Posted by Valence

Might be a dumb question, but does bmw report how many M’s were sold? Wondering if they’ve seen more M deliveries compared to last year

Also, curious to see these numbers ad they appear absent on this report.

Car-Addicted · 07-05-2023, 03:24 PM

Quote:

Originally Posted by Cortexiphan

Oh also, hello haters; big grills are killing it.

I know they are killing me.

XM Label · 07-05-2023, 03:29 PM

Surprised with XM numbers. Wonder if sold means sitting on dealer lot or actual customer ownership?

chicagofan00 · 07-05-2023, 03:33 PM

Can’t believe they found 762 people to sell an XM to in the last quarter…

Tag · 07-05-2023, 03:36 PM

2 Series down -21.7%.

That's a surprise.

arRod1981 · 07-05-2023, 03:44 PM

Quote:

Originally Posted by heavyD^2

A few notes/surprises.

-4 Series propped up by i4 but still impressive numbers nearly doubling the sales of the other car models.
-5 Series selling on par with 3 Series is a bit of a surprise.
-SUV sales more than double car sales. Unfortunate tale of the times.
-iX sales surprisingly better than I expected.

SUV sales was 47,808 compared to 40,140 car sales for Q2 2023. That's not close to double. Think you looked at the BMW brand 87,948 total by mistake? Or were you referring to Q2 2022?

vladberca · 07-05-2023, 03:48 PM

Quote:

Originally Posted by DanG

Never have seen the M numbers. But BMW counts the M Sport cars/SUVs as M units.

M Performance and real M are counted.

Car-Addicted · 07-05-2023, 03:49 PM

Quote:

Originally Posted by chicagofan00

Can’t believe they found 762 people to sell an XM to in the last quarter…

I met one of them last month At BMW fun run. He traded a E Mustang that was a couple months old. I will acknowledge it was fast but having it behind me reminded me of Steven Spielberg's movie DUEL.

F32Fleet · 07-05-2023, 04:19 PM

I wish BMW would provide more granularity with so many sub-models.

wesleyan92 · 07-05-2023, 04:29 PM

Quote:

Originally Posted by Car-Addicted

I met one of them last month At BMW fun run. He traded a E Mustang that was a couple months old. I will acknowledge it was fast but having it behind me reminded me of Steven Spielberg's movie DUEL.

Do you mean to show a picture of the XM? If not, what is the significance of this?

Car-Addicted · 07-05-2023, 04:52 PM

Quote:

Originally Posted by wesleyan92

Do you mean to show a picture of the XM? If not, what is the significance of this?

Shows what little I know about I BMW's I was under the impression that is was a XM as I didn't know there was a iX. My bad

ASAP · 07-05-2023, 05:06 PM

i wonder is x3 being down is bmw simply prioritizing x5 peoduction... my dealer has a mile long parking lot of x5's and like 3 x3's

07-05-2023, 01:51 PM	#1
Jason Administrator 50837 Rep 21,479 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMWNA Reports Q2 2023 U.S. Sales Results BMW of North America Reports Q2 2023 U.S. Sales Results. BMW Brand Sales Increase 11.5 % in Q2 2023 vs Q2 2022. Fully Electric Vehicles Account for 12.9% of Total BMW Brand Sales in Q2. In the First Half of 2023, BMW Sold 17,964 Fully Electric Vehicles, Already Surpassing Full Year 2022 Totals. Q2 2023 MINI Sales Increase by 47.8% vs Q2 2022. Woodcliff Lake, NJ – July 5, 2023… BMW of North America today reported Q2 2023 sales results for the BMW and MINI brands in the U.S. BMW Brand In the second quarter of 2023, BMW brand sales in the U.S. totaled 87,948 vehicles, an 11.5% increase from the 78,905 vehicles sold in the second quarter of 2022. Through the first half of the year, BMW brand sales total 170,414 vehicles, an 11.7% increase as compared to the same time period last year. BMW Electric Vehicle Sales Sales of BMW’s fully electric models continued to grow as inventory has become more available. In the second quarter of 2023, BMW’s three fully electric models (BMW i4, BMW iX, and BMW i7) accounted for 12.9% of total sales volume. Through the first six months of 2023, BMW sold a total of 17,964 fully electric vehicles, already surpassing the year-end total achieved in 2022. “The word is out – the ‘Ultimate Driving Machine’ is also the ‘Ultimate Electric Driving Machine’,” said Sebastian Mackensen, President and CEO, BMW of North America. “As the enthusiasm around these great products grows, we continue to gain both momentum with customers and BEV share in the market.” MINI Brand MINI brand sales in the U.S. totaled 7,585 vehicles in the second quarter of 2023, an increase of 47.8% vs the 5,131 vehicles sold in the second quarter of 2022. __________________ Check on the Latest BMW News Become a fan of Bimmerpost Facebook Follow us on Bimmerpost Twitter Subscribe to Bimmerpost Youtube Channel
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07-05-2023, 02:43 PM	#2
Cortexiphan Major 2920 Rep 1,489 Posts Drives: 2024 BMW iX Join Date: Jun 2012 Location: Boston, MA iTrader: (0)	X5 sales numbers tells a lot about the market. Oh also, hello haters; big grills are killing it. __________________ E92 ///M3 F82 ///M4 G30 540i ///Msport G20 ///M340i i20 iX xDrive50
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07-05-2023, 02:48 PM	#3
IAmSpeed Major 1536 Rep 1,143 Posts Drives: 2023 X4 M40i (G02) Join Date: Jul 2022 Location: San Francisco Bay Area iTrader: (0) Garage List 2023 BMW X4 M40i [10.00]	4 series are killing it __________________ 2004 Toyota Vios \| 2004 BMW X3 \| 2007 Chrysler Town and Country \| 2007 Ford Escape \| 2008 Honda CRV \| 2017 Nissan Versa Note \| 2017 Toyota RAV4 \| 2017 Toyota Yaris iA \| 2019 Porsche 911 \| 2023 BMW X4 M40i
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07-05-2023, 02:49 PM	#4
heavyD^2 Brigadier General 3831 Rep 3,020 Posts Drives: X3M Competition Join Date: Apr 2018 Location: Too close to Santa iTrader: (0)	A few notes/surprises. -4 Series propped up by i4 but still impressive numbers nearly doubling the sales of the other car models. -5 Series selling on par with 3 Series is a bit of a surprise. -SUV sales more than double car sales. Unfortunate tale of the times. -iX sales surprisingly better than I expected.
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07-05-2023, 02:49 PM	#5
swampfox94 Lieutenant 1218 Rep 548 Posts Drives: 2020 F87 - M2 Competition Join Date: Dec 2020 Location: DC iTrader: (0) Garage List 2020 BMW M2 Competi ... [10.00]	Hate it or love it the 4 series is crushing it
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07-05-2023, 03:01 PM	#7
Valence Registered 5 Rep 2 Posts Drives: G82 2024 M4 xDr Comp, F10 528i Join Date: Jun 2023 Location: Manhattan NY iTrader: (0)	Might be a dumb question, but does bmw report how many M’s were sold? Wondering if they’ve seen more M deliveries compared to last year
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07-05-2023, 03:07 PM	#9
crypto ... 1691 Rep 1,400 Posts Drives: 2022 M5 CS Join Date: Oct 2011 Location: Northern Virginia iTrader: (1)	I would not have guessed there have been over 1000 XM's sold YTD. Higher than I expected. It's got the Z4 beat and is more than twice the price. __________________ Current: 2022 M5 CS Past: 2021 M550i (BSM) Past: 2010 535 xDrive (Alpine White)
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07-05-2023, 03:29 PM	#13
XM Label Captain 1204 Rep 800 Posts Drives: XM/XB7 Join Date: Feb 2023 Location: East Coast iTrader: (0) Garage List 2024 XM Label [0.00]	Surprised with XM numbers. Wonder if sold means sitting on dealer lot or actual customer ownership?
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07-05-2023, 03:33 PM	#14
chicagofan00 Major General 21724 Rep 8,775 Posts Drives: 2025 i4 M50 Join Date: Feb 2011 Location: Phoenix iTrader: (1) Garage List 2024 BMW X5 M60i [9.83]	Can’t believe they found 762 people to sell an XM to in the last quarter… __________________ Current - 2025 G26 i4 M50 in Portimao Blue Past - 2005 E53 X5 3.0i in Titanium Silver; 2008 E92 335i in Montego Blue; 2019 G01 X3 M40i in Glacier Silver; 2022 G80 M3 Competition in Twilight Purple; 2024 G05 X5 M60i in Java Green
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07-05-2023, 03:36 PM	#15
Tag This is the way. 23020 Rep 9,667 Posts Drives: N-1 starfighter Join Date: Jan 2007 Location: Chicago iTrader: (3)	2 Series down -21.7%. That's a surprise.
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07-05-2023, 04:19 PM	#19
F32Fleet Lieutenant General 4230 Rep 10,871 Posts Drives: 2015 435i Join Date: May 2005 Location: Southeastern US iTrader: (0)	I wish BMW would provide more granularity with so many sub-models. __________________ "Drive more, worry less. " 435i, MPPK, MPE, M-Sport Line
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07-05-2023, 05:06 PM	#22
ASAP Lieutenant General 12702 Rep 10,071 Posts Drives: '26 G80x M3 Join Date: Sep 2012 Location: Florida iTrader: (0)	i wonder is x3 being down is bmw simply prioritizing x5 peoduction... my dealer has a mile long parking lot of x5's and like 3 x3's __________________ N54->N55->S55->B58->S58
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