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      01-14-2012, 12:56 PM   #210
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Drives: E92 AW M3 6MT
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Originally Posted by SCOTT26 View Post
Think of the BMW M Performance Line as BMW M equipping their equivalent models with the technology and powertrains they refuse to and do not want to give the regular M sedans.

For example Diesel Power and All Wheel Drive. These Are two options requested by customers. Two options BMW M have ruled out for their core models (SAV/SAC not included).
There are customers who would like this on a regular M but they also want lighter weight. Unfortunately you cannot have both.

One thing that is being discussed and not yet final is that M Performance could be applied to the BMW City Car in FWD concept.
Which will give BMW a tailor-made option against relevant Audi A1's,
Instead of going the full M route. Just like the MINI and every other small car that likes to interpret the MINI - The BMW will be able to be customised and personalised to your liking and that will include Performance options and accessories.
All this makes sense and I want BMW to make a lot of money. With that said, pick a different letter Scott. Pick a different name.

M has history and core meaning. If you are going to make a lessor 3-series than an M3 and call it an M, well... wtf.
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