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      05-05-2020, 01:25 AM   #81
Germanauto
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Quote:
Originally Posted by Sedan_Clan View Post
Their sales numbers paint a very different picture.
So to you the ends justify the means. We have a very fundamental difference in our priorities for the brand.

I could care less about how many cars they sell. BMW has become too big for its own good. They are trying to be everything to everybody and as a result we have a classic case of brand dilution.

Of course if BMW did not attempt to expand their consumer outreach they may have not survived, after all they are an independent group unlike say Audi who has billions on tap from their parent company. However I maintain that BMW has gone totally overboard in these attempts to capture marketshare.
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