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      05-05-2020, 02:22 AM   #79
Sedan_Clan
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Quote:
Originally Posted by Germanauto View Post
Quote:
Originally Posted by Sedan_Clan View Post
No, I can't just look at the big picture absent emotion. I also have been around a really long time. I remember the complaints over the last two decades. BMW's response falls directly in line with those complainants. You see it as a screw up. I see it a company that has to change to stay in business and to bring new customers to the brand. They cannot rely on old business. We are better off WITH a BMW than without.
Of course they need to adapt with the shift in consumer tastes, but they went overboard. When supposed driver-oriented models like the 2/3/4-series and Z4 have been getting lukewarm reviews since 2009 you know something is very wrong.
Their sales numbers paint a very different picture.