M3 cab is exclusive enough and has a hardtop. Also Z4.
It s good to have a soft top cab in the range; for example Porsche has only soft top cab models, also Audi.
Looking at the class of 6 series: Jag XK has soft top; Maserati has soft top; Aston and Bentley too. There is a british exclusive Morgan Aero 8 with soft top too. Only Merc SL has taken the other route.
So, plenty of options, but only one manufacturer with hard top.
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