BMW is totally lost, both from a design point and a marketing point in my view. The marketing strategy to alienate fans and owners of some of the older BMWs were very odd.
It does not help when you have Domagoj Dukec and Adrian van Hooydonk thinking it is great when they get negative reactions to their new designs which they take as a positive.
I admit that I am stuck in the past but BMW was the ultimate driving machines back then; driver and machine wrapped around in a superb and good looking chassis.