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Originally Posted by ind_can
Yeah exactly. Clever but lame ploy by BMW Marketing to try and cash in on the all new "M8" badge and put in a huge price inflation over the outgoing M6. It's really a modernized M6. Now if the M8 had a V12 or some other major technical/engineering improvement, then it might've been justified.
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Actually I think the V12 is quite a good point. Merc has dropped theirs now completely, it would get rid of the F90 M5 comparison and make it more of a rival to the DB11, Conti GT etc due to the extra cylinders. It’d sure as hell make me want one.
The issue I see is in the past with AMG they could do a 63 and a 65 in their naming scheme easily. If BMW did an S63TU M8 plus an N74 car what would it be called? 860CSi? Bit of history there.