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Originally Posted by Dog Face Pony Soldier
European Delivery Program was likely an expense for the marketing division. I guess they're restructuring their expenses to ones that don't require an in-person experience. I bet the test drive tour is next.
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The in-person experience isn't really an extra expense for the program, it's all the logistics that have to go along with it. BMW is still doing Welt delivery for their German customers and it's done by the same people that do the actual deliveries for the ED program.
With the old bread and butter 3er not being able to do it anymore and their current best selling vehicles being built in the US, the volume is no longer there for it to make sense.