In NZ the standard plates are in the format aaa111 and when these were launched in about 2001 to replace the aa1111 format that we had used for 40 years a bunch of manufacturers went and bought all of the number plates for their car. Even Peugeot did it with PUG111 series plates and of course BMW did it registering every plate from BMW111 to BMW999 that hadn't already been registered - most traditional model numbers such as BMW328 and BMW850 had been bought as personalised plates a long time ago of course, I think my new plate will stand out quite a bit
