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Watering down of the 'M' brand. It was how I felt when I owned a 'proper' Golf GTI (mk5) and then the crappy Polo with 10 year old engine got the 'GTI' badge too. Ok, a little different, but still similar?! I'd like to not see an 'M' anywhere unless it's a 'proper' M car. Otherwise it's a little like those fools slapping 'M' lettering on the back of their model designation because it has the M sport pack! On BMW's part, it all comes down to marketing (it'll work) but the inevitable dilution will follow.
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135i M-Sport: 240kw & 480nm ATW / 6MT / AW / SR / HK Logic 7 / iDrive / Lumbar Support & Seat Heating / BMW Perf Exhaust, Side Skirts, Grilles, Rotors & Gear Knob / CF Mirrors & Boot Spoiler / gunmetal CSL Reps  |