Quote:
Originally Posted by 3XTR3M3
I think this sucks and waters down the M brand. Every BMW is going to have an M badge on it. The cars we laughed at which slapped an M before the numeric designation like M750iL are coming true.
Unless this opens room for the real M cars to go balls to the wall and break away from the luxury market grip to become more hardcore sports cars, then I can't see ANY good coming from this to M enthusiasts or the M brand. M ALL THE THINGS!
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I completely agree with you. The "M" should be reserved for those cars that are basically track cars in street clothing through enhanced engineering, handling dynamics, power and performance. If BMW's shunkworks want to tune diesels, SUVs, and/or crossovers they should pick an alternative designation.