Lucid was featured in Architectural Digest. Architectural Digest, a publication on design and architecture, typically focused on buildings. Notice how they are not praising BMWs newer designs. So while BMW is actively insulting literally the whole world for not liking their designs, Lucid, which is a startup, is being praised for their designs as well as their battery technology which is way better than BMW's. They're also being praised for their technology which seems to be better than BMW's.
https://www.architecturaldigest.com/...y-rivals-tesla