Quote:
Originally Posted by chassis
Agree. So Porsche as a brand is being better managed by its brand owner than the MB brand is being managed by its brand owner.
Similar to the Lincoln LS, where Lincoln's brand owner attempted to enter the quasi-sport sedan premium/luxury market, to compete with Lexus, Acura, BMW and Mercedes. The LS didn't sell well, and didn't receive a refresh. Stretching the Lincoln brand DNA into a higher category didn't work. Similar to MB stretching their brand DNA into a lower category, it isn't working.
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I disagree, Porsche's mgmt. only has the upper end as a possibility and they stay in the upper end. Not seeing this as great management. They also share platforms with Audi (I think engines also?) and this helps them immensely.
Time will tell if MB can compete in the upper and middle market. How is it not working?