Quote:
Originally Posted by Germanauto
But on the flip side, I have to wonder who the target buyer is for this car?
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The Civic/Golf/Focus crowd will likely be buying this, as well as the tuner crowd. Veloster N's, K5's and Stingers have been popping up at car shows/meet ups more and more recently and are gaining a following. With the Elantra having four proper doors (versus the Veloster's less practical body style) and being of a similar price to the Veloster N, this will likely have greater reach and demand to a larger audience than the Veloster did, not to mention the warranties and maintenance are pretty generous which should help a few budget conscious buyers.
Quote:
Originally Posted by Germanauto
It seems like such a niche product that I won't be surprised if in a couple years we hear about it being killed off. Hyundai does not have the brand following that say VW or Honda does which allows the latter brands to get away with niche cars like the GTI/R and Civic Type R.
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I don't think this type of car will be killed off by Hyundai, at least not before any sort of EV era. Hyundai has the funds to support their N division, and has been using Biermann and their team of poached Germans to the greatest of their abilities. Not to mention the N Division will will also be modifying Hyundai's future EV's, ensuring a future for the division.
Prototype Drive: Hyundai RM20e Teases the Future of N