Bmw is definitely trying to upgrade their "image" and "value" of their brand after so many quarters of successful sales. If they have the POWER to increase price, and they are STILL selling; so be it.
The cars ARE increasing in quality/finish/engineering, so the increase in price comes as applicable. I'm pretty confident the car will sell like hotcakes in Asia and other markets. It's going to kill. Very unique price point. I would want an M6 over an Aston any day. If you're not self-centered on the image of the vehicle you drive, and you let your automotive passion fuel your purchase decision, you guys know you'd walk away with that M6 if you had the means to do so vs. an entry level AM.
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