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      01-12-2012, 07:50 AM   #32
tirana
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Canada
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Drives: M2 6MT + F25 35i AT
Join Date: Aug 2006
Location: Toronto, Canada

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How is this a dilution? If you worry that other drivers won't be able to tell whether you are driving an M5 or an M550d, you are driving the wrong car. BMW doesn't care whether a dick or an enthusiast buys their cars and having a dick drive an M car is a lot more toxic to the brand than pushing out a few more M badges. BMW is a performance brand and yet it sells a ton of vehicles that are low end. Should BMW abandon those sales? If there is a market for between a 335i and M3, they would be foolish to ignore it.

You know what car you are driving and you bought it for various reasons. Isn't that ALL that matters?
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