I will say there is something big to be said for putting in the effort to review which components you want and then a lot of fun to actually build the PC. It's also beneficial to have an individual warranty on components should one piece of the build fail or have a problem, easy to replace just that component.
I also fully take advantage of Microcenter's return policy as if I run into a lower binned part that isn't able to overclock or perform as well (aside from CPU) they will take back anything and I can swap out for another of the same model or just return and replace with a different model.