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      04-19-2012, 05:13 PM   #29
m630
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Quote:
Originally Posted by mkoesel View Post
The more salient point was that someone who chooses a BMW over a comparably priced Porsche should be able to understand fairly easily why someone else might choose a BMW over a comparably priced Aston or Maserati.
I hear ya, but in this instance I don't think it's the same as one choosing a BMW over Porsche as I believe that they are more closely aligned in terms of market to be comparable.

I don't think it's the case with BMW vs an AM and certainly not against a Mas. One that is considering either marquees will not be enticed to BMW just because the costs may be similar, it's a different clientele. I think it to be opposite actually, now that the bmws are getting so expensive, some will look up market and that may impede sales. I would never spend 130k on a BMW, but I may spend 140k on a Mas for ex if I was to spend anywhere near this on a car, and I bet most others in this market would too.
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