Quote:
Originally Posted by Sublime00
Uhh…since when is a BMW considered in the same league as a Ferrari or Lamborghini?
It'll compete with these cars on paper, but this won't carry the same level of badge snobbery.
The Bentley Bentayga is a good example. It's a pretty ugly car but bc of its "premium" badge, competes at a very upmarket level. But even the Bentayga looks better than this monstrosity.
BMW is competing w/ Lexus, Audi and MB. No Ferrari or Lamborghini buyer is going to move away from those brands to a BMW.
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I'm very glad to see you have conducted extensive market research on this and updated us all on your findings. Thank you.
When given the choice of a flashy, fast, flagship, attention grabbing SUV like the XM for $100K less than a Urus, you'd be surprised.
No one ever thought a Porsche would be cross-shopped with a BMW and it happens all the time now, especially in the SUV segment.