Ridiculous marketing gimmick, with the influx of fake AMG drivers on the road with 43s etc, BMW felt the need to catch-up and make every 40i/50i model an M, I love options so don't get me wrong, but this is diluting the brand tremendously when a FWD based 235 can be considered a M car next to the M5 CS lol...
At least Audi separates it between S and RS, BMW and AMG are doing nothing for their high performance and enthusiast customer base
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