I don't think there's anywhere in the world the situation to care more about a badge than in US
Totally different culture in Europe! You can see an M Sport 330d, an M340d and an M3 one next to the other, no badges on the trunk and either person totally happy with his choice!
What BMW reports is one thing put together by the Marketing Dept, what makes you happy to drive is the effort done initially by a Technical Dept.
What can be wrong here to get that mad?! 😁