Quote:
Originally Posted by R N M
BMW and MB have stuck more “fake” M and AMG badges than the poseurs ever have.
Completely diluted the brand value for quick short term profit.
The sad part is - young generation will actually think M340i was an M car.....
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True. However, you give too much credit to the "young generation" and not distinguishing between an M340i and an "M" car. Depending on which generation of young people you are referring to, today's youngsters don't give 2 shits about cars anyway. As such, they don't care either way.
On the other hand, if you were an exec at BMW or MB and you found that by adding badges all over the place on non-M cars and/or non AMG cars, would make for more sales of profitable models, you'd probably do the same thing. Not that I agree with it, but it's all business. Unfortunately the dilution happens as you suggested.
I personally like to think that true car enthusiasts that know the difference are the only ones that care anyway. I mean are you really trying to impress non enthusiasts? I doubt it.