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As always this is one of those things where you have to wait and see what happens, but it makes sense to see manufacturers trying to take advantage of it.
Due to the shortages caused by COVID every manufacturer is dealing with near 0 inventory levels which has lead to a more European style car market in the US. Meaning buyers currently can't expect to go to the dealer and drive home the same day with a brand new lot car. Customers are being shifted toward the online and ordering model instead... The market was already headed this way (Tesla for instance had been doing in the US for years), but the pandemic sped this up heavily.
If this trend holds then manufactures will be able to keep pricing up since they'll be able to get away from needing to discount lot cars to move inventory. The part that they'll probably not like though is the delays will make competition amongst automakers even more fierce as buyers will have much more time to evaluate their choices. For the luxury makes that means they'll need to consolidate their option matrixes (Mercedes is already doing this) and offer much more when stacked up against the competition.
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