Quote:
Originally Posted by bbkg79
It's repetitive, you don't understand that? They could of chose any other song to make their ad unique rather then follow the pack. You don't understand that?
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No, BMW is playing to their demographic. They have picked a song that resonates with the target audience. You may not like the song, but, as an M3 owner, you are not the target audience.
I recognized the song, like it, have it on my iPod and iPhone as well as an old CD (probably not cassette), and smiled when I heard it. I'm over 40, have a 650i convertible on order, and am a proud member of the target audience.
Notice the little girl in the first ad smiling at the cars? I saw her and immediately thought of my own daughter smiling when I first drive home with my new car. The target demographic of the 6 isn't trying to impress young women anymore. That's why you don't see some hot 20 year old girl fawning over the car and the driver. No screeching tires or roaring motor. Just a fun relaxing drive in a great car. A way to relax during another stress filled day.
Frosty - thanks for the second ad. Same demographic for this one. Notice the handsome yet gray-haired driver isn't impressing his friends with the 6. The guy left wishing is the young, pimply faced attendant. "Buy a 6, and even the valet at the club will be impressed."