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      03-20-2011, 02:22 AM   #24
JamieA
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Drives: G01 X3 M40i
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Quote:
Originally Posted by Bimmer-Bob View Post

<snip>

If you think about it, BMW is making a pretty big claim in this series of ads, this idea that their products could actually transcend utility and really resonate with the consumer/driver to deliver satisfaction, fulfillment, contentment, even (dare I say it) joy - but in my view their products do just that.

At this point, I don't think I need to see an ad of a guy hooning in a 6er to understand that a BMW is a BMW.
+1

Succinctly put
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