[jkwhat]

I think traditionally, Lexus has been viewed as a company that sold "pimped out" toyotas. Even though that it isn't true anymore I believe a lot of ignorant people automatically rule out lexus cars because of this. Having a supercar and blowing it up all over the air certainly adds a sense of "class" and "superiority" to their whole car line which could show some of the ignorant people that lexus cars have progressed to something respectable and classy.