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      05-04-2023, 11:13 AM   #279
wtwo3
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Originally Posted by Ricochet48 View Post
I assumed $4K USD more than the CTR, even that was a stretch with no sunroof or AWD, etc. At $7K you're in crackhead territory. It has a nicer sound system, heated seats (that are less bolstered for the track), and no ricer spoiler... how is that +$7K?

In the US the M240i xDrive starts at $50,900... just $100 more than the ITS. Sure I would add on lots of goodies to get it closer to $60K, but even so that's worth it over the ITS at this stage. Acura is officially dead to me, my interest when from 99 to 0.
It's a 15% price premium over the CTR. The a-spec integra with manual trans is a whopping 25% price premium over the Civic SI. So within Honda's own pricing structure, the integra type R is a relative bargain. If anything I'd say the pricing issue is with the CTR as opposed to the Integra. Even if you look at historical price variance between Japanese spec CTR and integra Type R from 97/98, that was a nearly 30% price difference between the two (1.7M yen for CTR vs. 2.2M yen for integra type R).

The issue is, as pointed out, it starts bumping up against superior competitors like an m240i. So Acura REALLY has to market the "practical with a manual trans" angle to keep the integra relevant among competitors.
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