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The transition to all-electric car portfolio is a huge bet for Jaguar, and for that matter any car manufacturer.
If executed correctly, Jaguar could create a profitable corner in the ever-becoming-more-competitive market segment.
Huge bets can succeed. I hope Jaguar understands that execution across many dimensions (not just design language) will be essential.
Of all the Jaguar vehicles, F Pace SVR is the most appealing to me.
The automotive world needs competition. I'd like to see Jaguar succeed.
If anyone from Jaguar is reading this thread, please take the time to examine the rise and fall of GM's 'other huge best' called Saturn. Disregarding the ICE engine for a moment, the rest of Saturn's story has many sobering lessons applicable even in today's world. The first one: huge bets led by individuals with questionable leadership skills rarely succeed.
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