Quote:
Originally Posted by tirana
How is this a dilution? If you worry that other drivers won't be able to tell whether you are driving an M5 or an M550d, you are driving the wrong car. BMW doesn't care whether a dick or an enthusiast buys their cars and having a dick drive an M car is a lot more toxic to the brand than pushing out a few more M badges. BMW is a performance brand and yet it sells a ton of vehicles that are low end. Should BMW abandon those sales? If there is a market for between a 335i and M3, they would be foolish to ignore it.
You know what car you are driving and you bought it for various reasons. Isn't that ALL that matters?
|
Agreed...
In addition, I'd like to know what % of people that drive BMWs are truly enthusiast? as opposed to badge whores.