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      01-29-2013, 11:32 PM   #23
gds52
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Quote:
Originally Posted by BigMacSmallFries
To the executives at Hamann (I know you guys read through these comments):

Why do you continually approve crap like this for production? Have you looked at Vorsteiner and how successful they have become simply by creating aesthetically pleasing products? It was only a few years ago that no one on these forums knew they existed. I realize that a lot of your customers are located in the middle east and Asia where more extreme designs are more acceptable among buyers. However, no one in North America would seriously consider buying these kits unless they had poor taste.

You guys should take some time and discuss the possiblity of creating a new design language with your designers.

PS --Placing vents on rocker panels looks ridiculous, get rid of it.
Lol...good review.
Hamann simply takes class out of BMW. If I were in BMW executive team I wd sue these guys for defacing such a beautiful elegant car.
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      01-29-2013, 11:37 PM   #24
gds52
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Quote:
Originally Posted by Whostheboss
guys relax, its not THAT bad, we've seen worse.
Agreed...Hamann x6 was uglier !!!
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      01-30-2013, 12:09 AM   #25
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Ummm, they can go back and paint the bloody bonnet anytime now.

Who do think is buying this stuff, 16 year old boys in Dubai?

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      01-30-2013, 12:14 AM   #26
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Quote:
Originally Posted by andreo View Post
It certainly is not everyone's cup of tea but there is also no correlation between poor taste and nationality. Globally, people do all kinds of things to express their individuality. To each their own I suppose as long as they are happy.
Sorry, but I recall a thread where it was noted that these 'body kit tuners' cater to Asian and middle eastern demographics simply because that's where most of the sales occur.
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      01-30-2013, 12:16 AM   #27
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This car just doesnt do anything for me.
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      01-30-2013, 12:21 AM   #28
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Indians, Asians, middle easterners.
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      01-30-2013, 01:06 AM   #29
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Quote:
Originally Posted by red-sauerkraut View Post
Ummm, they can go back and paint the bloody bonnet anytime now.

Who do think is buying this stuff, 16 year old boys in Dubai?

and russians ...
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      01-30-2013, 01:26 AM   #30
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Q: What's are a couple ways to say you ruined your BMW?

A: "You Hamanned it!"
A: "You AC Schniztered it!"
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      01-30-2013, 01:33 AM   #31
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Quote:
Originally Posted by djsaad1
Still don't like it.
Never like her.
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      01-30-2013, 02:50 AM   #32
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No... just no Hamann... Well I guess the interior is.... No... sorry... no.... nvm.....

^My train of thought...
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      01-30-2013, 03:37 AM   #33
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i actually like it, agressive, just again, changing the badge is a little too ambitious, i would rip it off and put the BMW badge back on.
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      01-30-2013, 06:15 AM   #34
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The bonnet does help the look.

And the left rear tire is mounted wrong.
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      01-30-2013, 07:04 AM   #35
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^^^...what they said.
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      01-30-2013, 07:41 AM   #36
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Man is that ugly. They took a beautiful car and ruined it.
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      01-30-2013, 07:49 AM   #37
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Quote:
Originally Posted by bimmerjph
I'm sorry I think I just threw up a little.

I do sort of like the seats though.
I thought that the seats would be one of the reasons for one to throw up
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      01-30-2013, 08:11 AM   #38
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Quote:
Originally Posted by BigMacSmallFries View Post
I realize that a lot of your customers are located in the middle east and Asia where more extreme designs are more acceptable among buyers. However, no one in North America would seriously consider buying these kits unless they had poor taste.


This is poor taste in any culture/region. We do like extreme designs that look good my friend. This is just plain ugly. They took what is essentially a very beautiful car and systematically ruined it.
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      01-30-2013, 09:42 AM   #39
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What can I say...this was indeed a bummer post on Bimmerpost.
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      01-30-2013, 10:15 AM   #40
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sorry to say this ... however there should be a hefty fine for disfiguring a well engineered car like this BMW

As Gomer Pyle on the Andy Griffith TV show used to say ...

...... shame ...... shame ...... shame
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      01-30-2013, 11:26 AM   #41
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Quote:
Originally Posted by BigMacSmallFries View Post
To the executives at Hamann (I know you guys read through these comments):

Why do you continually approve crap like this for production? Have you looked at Vorsteiner and how successful they have become simply by creating aesthetically pleasing products? It was only a few years ago that no one on these forums knew they existed. I realize that a lot of your customers are located in the middle east and Asia where more extreme designs are more acceptable among buyers. However, no one in North America would seriously consider buying these kits unless they had poor taste.

You guys should take some time and discuss the possiblity of creating a new design language with your designers.

PS --Placing vents on rocker panels looks ridiculous, get rid of it.

I know few of executives of Hamann in person. I'm not a fan of their design either.

But when I asked the same questions , but in more polite way. The answer was pretty simple.

60% of their sales goes to ASIA region , most to China and Taiwan.
15% goes to Arabs
15% goes to Post soviet (Russia , Ukraine and Belarus)

10% is everything else , including the USA.

Asia , arabs and russians are so into this strange design that they buy out storage fully.

So why bother to change the way they design , if there are specific group who like the way Hamann or ACS do their products (both have very strange design indeed) , why to compete with the way BMW M devision do design , it's weiser to have their own piece of pie.

They just have their own market segment , that's it.
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      01-30-2013, 12:25 PM   #42
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I think a lot of the negative statements here sound Chicken Little-ish to me. It's clearly in most folks' view not the most gorgeous thing going, but it's hardly as bad as "barf" and "classless." In all fairness, I feel it's a bit cheap to just poo-poo the thing and not offer something constructive along with the nay saying. So here's my constructive critique.

I think the vendor had a concept with potential, but it wasn't especially well executed, which is not to say it couldn't be well executed or presented. For example, given that the hood has that carbon fiber thing going on, applying a wrap over the remaining body to mimic the textured look of the carbon fiber would have helped. Also, introducing the idea in a color other than that brown, which isn't most folk's favorite may have helped, say dark grey, dark blue, or perhaps a medium grey. Alternatively, why not just have done the hood in aluminum to match the car's body, or paint the carbon fiber so it matches the rest of the car? Just because something is made of carbon fiber is no reason to retain that look. One uses carbon fiber in such large, external parts to achieve real functional benefits, which is great, but no need to sacrifice the overall aesthetic to show that carbon fiber was used. Regarding the holes in the hood and that central depression, it's unique; one doesn't often see that approach, and I'm neutral on it in an of itself. That said, it screams "look at me" more so than does the overall car, and that is a big no-no. Here again, presenting the thing in a dark grey or black would have mitigated that shortcoming by minimizing the prominence of the holes. As go the smaller exterior bits -- the side skirts, the front air dam/splitter (whatever it's called), the tail spoiler, and the other small parts -- are mostly fine, although the look would have been much better had the upper edge of the side skirts been flush with the doors rather than highlighting the specific outline of the doors' bottom. You'll note that the front edge of the skirts is flush with the bottom of the fender. Why that smoothness of flow down the side of the doors wasn't continued is beyond me.

In the interior, on the seats, the stitching is nifty, but the stripe with the dots down the middle is a bit kooky/playful, but again, nifty on its own. Having the two looks together on the seat juxtaposes visually discordant themes: the stitching is quite sophisticated and understated in character, yet the stripe with dots is playful and kooky, and in a good way eve. The combining of them both does justice to neither. One or the other, but not both, on the seats would have been just fine. Lastly, the detail on the headrest seems well suited to compliment the stripe thing; it carries a similar weight and boldness. To compliment the diamond stitching on the seat, however, simply stitching the shield and its internal pattern in black on the cream seat would have been just fine and just enough.

Overall, I think the result pictured represents two primary flaws: (1) too much of a good thing gone awry on the inside, and (2) incompleteness of execution on the outside. These flaws turn a car that from the manufacturer screams visual fluidity into one loaded with ocular breaks. Pretty nearly all the motion embodied in the car's original lines has come to a stop. Lesson learned: if one is going to modify a car, it's imperative to retain the car's key design themes, not fight them.
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      01-30-2013, 12:34 PM   #43
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Quote:
Originally Posted by Sweeper View Post
I know few of executives of Hamann in person. I'm not a fan of their design either.

But when I asked the same questions , but in more polite way. The answer was pretty simple.

60% of their sales goes to ASIA region , most to China and Taiwan.
15% goes to Arabs
15% goes to Post soviet (Russia , Ukraine and Belarus)

10% is everything else , including the USA.

Asia , arabs and russians are so into this strange design that they buy out storage fully.

So why bother to change the way they design , if there are specific group who like the way Hamann or ACS do their products (both have very strange design indeed) , why to compete with the way BMW M devision do design , it's weiser to have their own piece of pie.

They just have their own market segment , that's it.
Well, there's some merit in your point. There's no denying that the style sense of Asians differs from that of most Europeans and Americans. My critique above notwithstanding, there are bound to be folks who like the look, and I'm certainly not going to pan them or their taste for liking what they like.

As I was writing my critique, I could not help but think that Hamann really had the makings of two versions of their theme. Perhaps if they have the capital to do so, they could expand their market by offering the theme in one way for their Asian market and another for the rest of the world.
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      01-30-2013, 12:57 PM   #44
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