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11-08-2013, 12:55 PM | #4 |
Southern6er22
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What's the gift?!? Got me on the edge of my seat! :rofl:
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11-08-2013, 02:56 PM | #7 |
First Lieutenant
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11-08-2013, 04:33 PM | #8 |
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Ok, I found something here, all folks received gifts from BMW are in States.
Canadian owners rarely got any even single cent from BMW CA. Conclusion: BMW CANADA su*k. Charge us so much more than BMW US and gives us nothing back.
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11-08-2013, 06:28 PM | #9 |
Southern6er22
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If it makes you feel any better, this is what they sent me for my F13.
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11-09-2013, 03:17 AM | #11 |
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11-09-2013, 05:15 AM | #12 |
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yeah. I got this a while back. No frame, but I framed it.
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11-09-2013, 10:38 AM | #13 |
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This is one of those silly marketing tactics that some mid-level brand manager thinks up and no one thinks through, ends up offending more buyers than the ones they delight!
I find the EU marketing machine is more measured: in the UK through dealers and direct communications, BMW has been offering reduced servicing cost packages even for unexpected costs, valeting offers, airport drop offs for servicing, free home pick up and drop off for servicing at not extra cost, price-match with independent servicing shops, actually lowering the price of often used consumables on the cost of ownership side of things. Then there is free 24 hour roadside assistance and insurance liaison in the event of an accident, coupons for lifetime discounts on a range of attractive after sales needs, personalised 3D displays of upcoming car models via 'Genius' product experts who actually know what they're talking about, access to BMW car magazines and clubs,... In my experience, all of these add up to a more rounded and value-driven ownership experience of a BMW car meaning you've less reason to look elsewhere. Now not all dealers deliver this level of service, and if you're getting a company leased car through a fleet manager, maybe less so. But I find this level of investment and commitment to the after sales experience commendable and sincere. Don't get me wrong, I'll take the framed lithograph. But the other stuff really makes this brand reinforce premium value and experience at a time the marquee is going mass premium (and runs the risk of undermining its exclusivity). How's that for marketing stardust?
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11-09-2013, 08:59 PM | #14 |
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11-09-2013, 09:07 PM | #15 | |
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Quote:
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11-10-2013, 05:48 AM | #16 | |
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Quote:
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11-10-2013, 06:25 AM | #17 |
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Oh no, I wasn't personally offended at all.
I just think these random tactics are a bit poorly thought through and perhaps a more rounded after sales ownership experience targeting what really matters: (1) product experience (2) aftersales servicing experience (3) total cost-of-ownership etc are much better ways to engender loyalty, re-purchase, peer referrals and new sales. Pleased to hear lease customers get the best service, Bonz. Traditionally these have lost out in some markets.
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Current: 2018 Range Rover Velar First Edition D300 HSE + 2018 AMG GT-C Coupe + 2013 6 Series BMW GranCoupe (October) Retired: 2016 AMG-GTS Coupe, 2013 & 2012 Maserati GranTurismo MC Stradale,2016 3-Series Touring, 2009 5 Series GT, 2007 BMW M5, 2012 & 2006 BMW 1 Series |
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12-07-2013, 12:58 PM | #19 |
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It really must be the season for giving.
Just this past week, received a nice little leather notebook with embossed 6er drawings and a BMW shot glass. Happy holidays! |
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12-07-2013, 01:56 PM | #20 | |
Southern6er22
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Quote:
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12-07-2013, 03:36 PM | #21 |
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How lucky, I got nothing beside email from BMW NA case manager.
"Hi Mr. ...., Hope you had a good Thanksgiving holiday. Just want to follow-up with you to see how far along you are with the oil consumption test on your 650. Thanks Kind regards, Damian" May be I should bug him for something. |
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12-07-2013, 06:16 PM | #22 |
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