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      11-07-2013, 07:15 PM   #1
BMWMilan
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Did anyone else receive a nice little gift from BMW today?

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Pretty cool.
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      11-07-2013, 10:09 PM   #2
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Nope. I hope I could. Never got anything from BMW. Since 2007, all my past 5 cars are BMW.
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      11-08-2013, 01:38 AM   #3
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Originally Posted by ipsedixit View Post
Pretty cool.
Nope, as long as they promise to stop screwing with me and my cars, I am happy.
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      11-08-2013, 12:55 PM   #4
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What's the gift?!? Got me on the edge of my seat! :rofl:
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      11-08-2013, 02:34 PM   #5
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Got a invite from bmw to a party in the Hampton's to test drive m cars
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      11-08-2013, 02:47 PM   #6
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Yea my car note
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      11-08-2013, 02:56 PM   #7
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What's the gift?!? Got me on the edge of my seat! :rofl:
A framed and autographed lithograph of the original rendering of the F12.
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      11-08-2013, 04:33 PM   #8
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Ok, I found something here, all folks received gifts from BMW are in States.
Canadian owners rarely got any even single cent from BMW CA.
Conclusion: BMW CANADA su*k. Charge us so much more than BMW US and gives us nothing back.
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      11-08-2013, 06:28 PM   #9
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If it makes you feel any better, this is what they sent me for my F13.
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      11-08-2013, 10:45 PM   #10
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Originally Posted by southern6er22 View Post
If it makes you feel any better, this is what they sent me for my F13.
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      11-09-2013, 03:17 AM   #11
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If it makes you feel any better, this is what they sent me for my F13.
Whow, nice!! May be I complained too much, so I didn't get one.
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      11-09-2013, 05:15 AM   #12
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Quote:
Originally Posted by ipsedixit View Post
A framed and autographed lithograph of the original rendering of the F12.
yeah. I got this a while back. No frame, but I framed it.
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      11-09-2013, 10:38 AM   #13
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This is one of those silly marketing tactics that some mid-level brand manager thinks up and no one thinks through, ends up offending more buyers than the ones they delight!

I find the EU marketing machine is more measured: in the UK through dealers and direct communications, BMW has been offering reduced servicing cost packages even for unexpected costs, valeting offers, airport drop offs for servicing, free home pick up and drop off for servicing at not extra cost, price-match with independent servicing shops, actually lowering the price of often used consumables on the cost of ownership side of things.

Then there is free 24 hour roadside assistance and insurance liaison in the event of an accident, coupons for lifetime discounts on a range of attractive after sales needs, personalised 3D displays of upcoming car models via 'Genius' product experts who actually know what they're talking about, access to BMW car magazines and clubs,... In my experience, all of these add up to a more rounded and value-driven ownership experience of a BMW car meaning you've less reason to look elsewhere.

Now not all dealers deliver this level of service, and if you're getting a company leased car through a fleet manager, maybe less so. But I find this level of investment and commitment to the after sales experience commendable and sincere.

Don't get me wrong, I'll take the framed lithograph. But the other stuff really makes this brand reinforce premium value and experience at a time the marquee is going mass premium (and runs the risk of undermining its exclusivity). How's that for marketing stardust?
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      11-09-2013, 08:59 PM   #14
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Quote:
Originally Posted by Bnz
Quote:
Originally Posted by ipsedixit View Post
A framed and autographed lithograph of the original rendering of the F12.
yeah. I got this a while back. No frame, but I framed it.
That's a cool picture. To date I haven't received anything from BMW outside of a car note lol..
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      11-09-2013, 09:07 PM   #15
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Quote:
Originally Posted by SpokenHands View Post
This is one of those silly marketing tactics that some mid-level brand manager thinks up and no one thinks through, ends up offending more buyers than the ones they delight!

I find the EU marketing machine is more measured: in the UK through dealers and direct communications, BMW has been offering reduced servicing cost packages even for unexpected costs, valeting offers, airport drop offs for servicing, free home pick up and drop off for servicing at not extra cost, price-match with independent servicing shops, actually lowering the price of often used consumables on the cost of ownership side of things.

Then there is free 24 hour roadside assistance and insurance liaison in the event of an accident, coupons for lifetime discounts on a range of attractive after sales needs, personalised 3D displays of upcoming car models via 'Genius' product experts who actually know what they're talking about, access to BMW car magazines and clubs,... In my experience, all of these add up to a more rounded and value-driven ownership experience of a BMW car meaning you've less reason to look elsewhere.

Now not all dealers deliver this level of service, and if you're getting a company leased car through a fleet manager, maybe less so. But I find this level of investment and commitment to the after sales experience commendable and sincere.

Don't get me wrong, I'll take the framed lithograph. But the other stuff really makes this brand reinforce premium value and experience at a time the marquee is going mass premium (and runs the risk of undermining its exclusivity). How's that for marketing stardust?
I'm sorry, I did not mean to upset you.
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      11-10-2013, 05:48 AM   #16
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Quote:
Originally Posted by SpokenHands View Post
This is one of those silly marketing tactics that some mid-level brand manager thinks up and no one thinks through, ends up offending more buyers than the ones they delight!

I find the EU marketing machine is more measured: in the UK through dealers and direct communications, BMW has been offering reduced servicing cost packages even for unexpected costs, valeting offers, airport drop offs for servicing, free home pick up and drop off for servicing at not extra cost, price-match with independent servicing shops, actually lowering the price of often used consumables on the cost of ownership side of things.

Then there is free 24 hour roadside assistance and insurance liaison in the event of an accident, coupons for lifetime discounts on a range of attractive after sales needs, personalised 3D displays of upcoming car models via 'Genius' product experts who actually know what they're talking about, access to BMW car magazines and clubs,... In my experience, all of these add up to a more rounded and value-driven ownership experience of a BMW car meaning you've less reason to look elsewhere.

Now not all dealers deliver this level of service, and if you're getting a company leased car through a fleet manager, maybe less so. But I find this level of investment and commitment to the after sales experience commendable and sincere.

Don't get me wrong, I'll take the framed lithograph. But the other stuff really makes this brand reinforce premium value and experience at a time the marquee is going mass premium (and runs the risk of undermining its exclusivity). How's that for marketing stardust?
I get most of this too, even with a lease.
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      11-10-2013, 06:25 AM   #17
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Quote:
Originally Posted by ipsedixit View Post
I'm sorry, I did not mean to upset you.
Oh no, I wasn't personally offended at all.

I just think these random tactics are a bit poorly thought through and perhaps a more rounded after sales ownership experience targeting what really matters: (1) product experience (2) aftersales servicing experience (3) total cost-of-ownership etc are much better ways to engender loyalty, re-purchase, peer referrals and new sales.

Pleased to hear lease customers get the best service, Bonz.
Traditionally these have lost out in some markets.
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      11-16-2013, 05:03 PM   #18
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I'm on my fourth BMW since 2007 and I haven't got anythang
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      12-07-2013, 12:58 PM   #19
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It really must be the season for giving.

Just this past week, received a nice little leather notebook with embossed 6er drawings and a BMW shot glass.

Happy holidays!
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      12-07-2013, 01:56 PM   #20
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Quote:
Originally Posted by ipsedixit
It really must be the season for giving.

Just this past week, received a nice little leather notebook with embossed 6er drawings and a BMW shot glass.

Happy holidays!
Pictures or it didn't happen.
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      12-07-2013, 03:36 PM   #21
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How lucky, I got nothing beside email from BMW NA case manager.

"Hi Mr. ....,

Hope you had a good Thanksgiving holiday. Just want to follow-up with you to see how far along you are with the oil consumption test on your 650. Thanks

Kind regards,
Damian"

May be I should bug him for something.
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      12-07-2013, 06:16 PM   #22
BMWMilan
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Quote:
Originally Posted by southern6er22 View Post
Pictures or it didn't happen.
If you can show me how to upload pics on the mobile platform I will. Although I already gave away the shot glass. Could ask for it back I suppose. Still have the notepad.
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