BMW North America Announces Best Dealership Awards 2018

[Seekup41]

Originally Posted by DE Urlaub

M guru, CA: Aatir Barlas, from Cincy North! Well done/well deserved! I am certain your contributions are the reason your dealership won this award!

Originally Posted by DE Urlaub

M guru, CA: Aatir Barlas, from Cincy North! Well done/well deserved! I am certain your contributions are the reason your dealership won this award!

Agree! Congrats to the best dealer in the Buckeye state! Aatir also helped me with my 2016 M4 build and I can't thank him enough for a stress free and ENJOYABLE experience! You will not go wrong with this place. All around good people! Thanks Aatir!

[PeterKBMW]

Originally Posted by doug_999

I don't think surveys play much of a role in this award

I was told the main thing dealers are judged on is loyalty now - did you return to that BMW dealer to buy another car? Did you get your car serviced there or go somewhere else.

I almost bought a car (ok, no wasn't close cause the sales process was such a joke) from a BMW dealer here in the burbs of Chicago - and instead picked one up down in St. Louis (where I have bought my last 5 cars). My dealer in St. Louis (Autohaus) said that if I had bought at the other dealer, it would have gone against him - and, the fact that I get my car serviced up here does go against him.

Thoughts here?

Not anymore Brakes (and other wear parts like clutch and the all important wiper blades) were removed starting in 2017

Not a surprise. I've had some horrific experiences up here.

Your situation is actually a double edged sword for the dealer. You obtain good marks for loyalty, but negative marks for selling out of market. In your situation, it didn't help or hurt them. (We'd do the same thing in their situation since they negate each other).

[Ibiza]

'Kool Aid' criteria that the 35 COE have been drinking the past year from Woodcliff Lake:

•Annual Volume Target Achievement
•Market Share Premium
•Lead Conversion
•Dealer Sales Loyalty
•Dealer Effectiveness
•Sales Premium Score
•Used Volume
•CPO Premium Score
•Total Parts Purchase
•Accessories Purchase
•Tires Purchase
•Service Premium Score
•Service Market Achievement Score
•Service Effectiveness

These all flow into what is called a BSC Index.

-Lead Conversion is over a 6 month rolling average
-Dealer Effectiveness is over a 12 month rolling average
-Service Effectiveness is over a 15 month rolling average

[Ibiza]

Had to be ties within groups:

The winning centers will be selected using the dealers' SPG as of January 1st 2017.
COE Groupings. Winners
A COE Grouping A (0 - 269). 2
B COE Grouping B (270 - 419) 2
C COE Grouping C (420 - 599) 3
D COE Grouping D (600 – 879) 5
E COE Grouping E (880 - 1479) 8
F COE Grouping F (1480+). 12
Total
32

[BPMSport]

Originally Posted by M4 GTS

IMO Encinitas sucks. Always did and always will

Had the worst sales experience of my life there purchasing a 2017 X5D about a month ago. Horrific is an understatement.

On the flip side I'm glad Center and South Bay made the list, have purchased a few cars from each and they have always taken care of business.

[Mako]

Originally Posted by uniqueMR

Niceeee
And no one won in Illinois ;(

IL never has any dealerships on this list. Sad for such a large market and lots of dealerships to never be in top 35.

But it makes sense, horrible to deal with, non stop lies, the larger they are the worse.

[drew_larson]

Originally Posted by GoRomeo

Yeah not bad right... I cant say that about the one in San Diego... they suck big time!

SD BMW employees are terrible. They're judgmental and no one offers to help you with any service. You have to practically pry it out of them and write a 10 page letter to convince them that you're interested in a car and want to test drive and possibly buy it . Overall

[termigni]

paul miller BMW? hell no. worst dealership I've ever dealt with. the whole Paul Miller franchise actually.

[HTTRNC]

Hendrick in Charlotte wasn't on the list. First year in 13....

Last year's new car sales dipped. Next year we'll be back!

[Maynard]

I'll put in a plug for my local dealership - Burdick BMW in Syracuse (Cicero) NY. They didn't make this list, but likely d/t volume (and they don't push the surveys like others describe here). For me they have been first rate throughout; pressure-free and mostly BS-free sales, and great service.

[rundmc_92]

Originally Posted by Haywood

Damn. Both of the dealerships in VA and MD that were on the list in 2017 didn't make this list.

It's pretty difficult to get those awards two years in a row. There are so many dealers in this area that pursuing those awards year after year is a challenge. There's BMW Fairfax, BMW Alexandria, BMW Silver Spring, BMW Sterling, BMW Northwest, BMW Catonsville, BMW Annapolis, Passport BMW, BMW Rockville. That's what, 9 different BMW dealers in a 50ish mile radius that people can cross shop.

The Center of Excellence Award is based on sales numbers, Customer-Satisfaction with sales/service, how many "Encore" appointments the BMW Geniuses do and so many other factors. If you have a competitive year and people are cross-shopping every single dealership in the DMV it's difficult to get the numbers up to where they need to be even be considered. Plus, 2017 was a rough year politically speaking and in the heart of USA politics that leaves more people unhappy and more likely to leave a negative review.

There's plenty more that goes into it, but that's the generic info.

[nbennettksu]

None in south FL, makes sense.

[Brasko]

Originally Posted by Taran.J

Zero in the PNW. makes sense

What about #24 Medford BMW?

[ORIGIN M.]

Originally Posted by shameson

The showing was pretty strong for 2017. BMW Portland, Kuni BMW (Beaverton, OR), BMW of Spokane, and BMW Northwest all made the list.

Ricky Bobby said it best...

"if you ain't first you're last"

[Taran.J]

Originally Posted by ORIGIN M.

Ricky Bobby said it best...

"if you ain't first you're last"

If the best in the PNW is number 24 I'm checking for top 10 at best.

[AGM2]

Originally Posted by NH_F36

We made it !! Tulley BMW in NH.

Where a got my car they are #5 amazing dealer

5. BMW of Gainesville

[JRobUSC]

Originally Posted by Taran.J

If the best in the PNW is number 24 I'm checking for top 10 at best.

Originally Posted by AGM2

Where a got my car they are #5 amazing dealer

5. BMW of Gainesville

You guys realize the list is alphabetical, right? #24, #5, doesn’t matter, it’s not a ranking.

[Taran.J]

Originally Posted by JRobUSC

You guys realize the list is alphabetical, right? #24, #5, doesnÂ’t matter, itÂ’s not a ranking.

Didn't know, then where does Medford hit? I don't mind taking that trip if it is a great dealership

[ORIGIN M.]

Originally Posted by Taran.J

If the best in the PNW is number 24 I'm checking for top 10 at best.

Customer service sucks in the PNW and the customers except it so it's no surprise that none of the PNW dealers made it... Bless their little hearts!

[sprp85]

BMW of Silver Spring service has been bad. And is probably still bad.

Go in for popping noise up front -> 4 wheels bent, replace $3000, Transfer case bad, $5000.

Yea okay. They didn't look so happy about stating bad TC once I told them its under CPO.

[bmwsfla]

Originally Posted by nbennettksu

None in south FL, makes sense.

Actually looking at the official press release on BMW Press website looks like my center Braman Motorcars in West Palm did make it.

https://www.press.bmwgroup.com/usa/a...lership-awards

[Flying Ace]

Originally Posted by Ibiza

'Kool Aid' criteria that the 35 COE have been drinking the past year from Woodcliff Lake:

•Annual Volume Target Achievement
•Market Share Premium
•Lead Conversion
•Dealer Sales Loyalty
•Dealer Effectiveness
•Sales Premium Score
•Used Volume
•CPO Premium Score
•Total Parts Purchase
•Accessories Purchase
•Tires Purchase
•Service Premium Score
•Service Market Achievement Score
•Service Effectiveness

These all flow into what is called a BSC Index.

-Lead Conversion is over a 6 month rolling average
-Dealer Effectiveness is over a 12 month rolling average
-Service Effectiveness is over a 15 month rolling average

Originally Posted by Ibiza

Had to be ties within groups:

The winning centers will be selected using the dealers' SPG as of January 1st 2017.

COE Groupings. Winners
A COE Grouping A (0 - 269). 2
B COE Grouping B (270 - 419) 2
C COE Grouping C (420 - 599) 3
D COE Grouping D (600 – 879) 5
E COE Grouping E (880 - 1479) 8
F COE Grouping F (1480+). 12
Total
32

thanks for this. I don't see these ratings as "Kool-Aid". You ultimately have to judge your franchises based on something, and sales and customer servicer certainly makes sense.

Can you fudge some of it? Sure. Can you fudge all of it? Absolutely not, especially given the full set of criteria you posted.