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      08-20-2012, 03:15 PM   #1
darksilkx1
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Audi does it again.

http://www.caranddriver.com/comparis...omparison-test

This is getting really old. The only explanation I can give for BMW's current strategy is that they decided that the market for the Ultimate Driving Machine was shrinking while the market for luxo barges ala Lexus and MB was growing. And so decided to cede that small slice of the pie to Audi.

How else can you explain them gift wrapping their lunch for Audi? This has to be the sixth or seventh recent comparison where an Audi is picked over a BMW by C&D who were historically BMW lovers. I have this bad feeling that the next A4 will thoroughly thrash the F30 in all respects.

Well whatever....
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      08-20-2012, 03:20 PM   #2
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BMW has of late deviated a little (or more in some critic's eyes) from the Ultimate Driving Machine mantra - what with focus on softer riding cars, more luxury, fuel efficiency, low rolling resistance tires and other 'green' initiatives.....And Audi seems to be picking up a free lunch as you said.
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      08-20-2012, 03:25 PM   #3
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Cool. Still wound't take a a4 over a 3 series.
Not even an S4 over a 335.

As for the 640gc and a7. these are 4000lb sedans...hard to be sporty when you have a 4000lb sedan.
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      08-20-2012, 03:30 PM   #4
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Quote:
Originally Posted by justinnum1 View Post
Cool. Still wound't take a a4 over a 3 series.
Not even an S4 over a 335.

As for the 640gc and a7. these are 4000lb sedans...hard to be sporty when you have a 4000lb sedan.
I don't think a vast majority of us here would take an Audi over a Bimmer anytime soon - however, must say the A7 is tempting.
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      08-20-2012, 03:33 PM   #5
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Quote:
Originally Posted by Just a 3 View Post
BMW has of late deviated a little (or more in some critic's eyes) from the Ultimate Driving Machine mantra
Agreed.

As much as I hate to say it.. I am not at all surprised to see the reviews trashing BMW yet again.


Don't get me wrong, I'd never buy that god-awful open-mouthed Audi. But for comparison's sake.. I can see where they're coming from.
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      08-20-2012, 03:36 PM   #6
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of course, car and driver keeps comparing audi's that are $20K cheaper than the bmw counterparts... of course, they're going to win the comparos. See the M5/S6 comparo and now this 640GC/A7 comparo....
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      08-20-2012, 03:45 PM   #7
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Originally Posted by Just a 3 View Post
I don't think a vast majority of us here would take an Audi over a Bimmer anytime soon - however, must say the A7 is tempting.
It sure is if you need a sedan and have 70k to spend.

If i am spending 70k its not going to be on an a7 tho.
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      08-20-2012, 03:47 PM   #8
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Originally Posted by ATX78703 View Post
of course, car and driver keeps comparing audi's that are $20K cheaper than the bmw counterparts... of course, they're going to win the comparos. See the M5/S6 comparo and now this 640GC/A7 comparo....
I thought the two cars in this comparison were quite evenly matched, and are natural competition to each other. Wonder what resulted in the major price difference?
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      08-20-2012, 03:48 PM   #9
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Originally Posted by justinnum1 View Post
It sure is if you need a sedan and have 70k to spend.

If i am spending 70k its not going to be on an a7 tho.
Come to think of it, 70k is a lot of money....A Cayman S maybe a better use for the money?
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      08-20-2012, 03:51 PM   #10
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Come to think of it, 70k is a lot of money....A Cayman S maybe a better use for the money?
No brainer. i would take a cayman s in a heart beat over an a7.
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      08-20-2012, 03:53 PM   #11
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No brainer. i would take a cayman s in a heart beat over an a7.
Or an M3
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      08-20-2012, 04:06 PM   #12
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I didnt read this as BMW being defeated in performance, but that the $20K extra they are asking for the GC is too much. As nice as it looks, I agree BMW has priced this car over the top.
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      08-20-2012, 04:07 PM   #13
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I'll admit I've been looking at the 2013 A4. I priced out a premium plus quattro with sport pack and advanced key, white on brown leather for $39,795. a similar 328i xDrive Sport is nearly $6600 more.
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      08-20-2012, 04:15 PM   #14
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I'll admit I've been looking at the 2013 A4. I priced out a premium plus quattro with sport pack and advanced key, white on brown leather for $39,795. a similar 328i xDrive Sport is nearly $6600 more.
Since we are in confession I will also admit that when when my desired 335 MSport config hit 57k, I decided to cross shop an Audi A6 3.0T Premium Plus when placing my order in October.
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      08-20-2012, 04:22 PM   #15
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of course, car and driver keeps comparing audi's that are $20K cheaper than the bmw counterparts... of course, they're going to win the comparos. See the M5/S6 comparo and now this 640GC/A7 comparo....
Dont you think your logic is backwards? Shouldnt the more expensive car win the comparo?

There is no question Audi's latest offering is sportier than BMW's. If performance is your top priority, its hard to ignore Audi.
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      08-20-2012, 04:25 PM   #16
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the front of the new A4 looks neat but the overall look is just way to soft, a4/s4 cant touch the msport f30
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      08-20-2012, 04:27 PM   #17
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Originally Posted by The X Men View Post
Dont you think your logic is backwards? Shouldnt the more expensive car win the comparo?

There is no question Audi's latest offering is sportier than BMW's. If performance is your top priority, its hard to ignore Audi.
Like you said, it depends what the priorities are. i dont think the 640gc is supposed to be performance/sport its more luxury novelty type car. i have even read the rear seats are worthless.

if car and drive was putting a large stock in performance/handling then the a7 would and should win.
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      08-20-2012, 04:35 PM   #18
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Originally Posted by justinnum1 View Post
if car and drive was putting a large stock in performance/handling then the a7 would and should win.
All car magazines putting a large stock in performance/handling, maybe except for consumer report.
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      08-20-2012, 04:36 PM   #19
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All car magazines putting a large stock in performance/handling, maybe except for consumer report.
yea...the 640gc is more luxury than performance.
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      08-20-2012, 04:42 PM   #20
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yea...the 640gc is more luxury than performance.
So is the base 5 series, the base 7 series, the base F30, luxury line and modern line F30.
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      08-20-2012, 04:47 PM   #21
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So is the base 5 series, the base 7 series, the base F30, luxury line and modern line F30.
ok

certain cars audi are better at. Like why would anyone buy an all wheel drive bmw when audi are the best at awd
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      08-20-2012, 05:22 PM   #22
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I didnt read this as BMW being defeated in performance, but that the $20K extra they are asking for the GC is too much. As nice as it looks, I agree BMW has priced this car over the top.
+1, what I was trying to say

Quote:
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Dont you think your logic is backwards? Shouldnt the more expensive car win the comparo?
No actually, my logic is spot-on. The reason C/D gives the winning nod to audi's in those 2 comparo's is precisely BECAUSE it is 20K cheaper.... i.e. amazing performance, luxury and style for 20K less. Were, the audi as expensive as the bimmer in the comparo, it wouldn't be so clear cut who the winner is.
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