Marketing Campaign Launch for BMW 6 Series Gran Coupe & New Wallpapers - 6Post.com | BMW 6-Series Forum

Jason · 12-14-2011, 10:14 AM

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Marketing Campaign Launch for BMW 6 Series Gran Coupe & New Wallpapers

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Campaign launch for new BMW 6 Series Gran Coupé

14.12.2011

BMW’s first four-door coupe offers a fascinating fusion of aesthetics, dynamism and elegance

Munich. The launch campaign for the new BMW 6 Series Gran Coupé, which will make its world debut at the Geneva International Motor Show on 6 March 2012, showcases the vehicle’s exclusive positioning with impressive aesthetics. BMW’s first four-door coupé boasts trendsetting design, sporting dynamics and exclusive elegance.

The cross-media campaign features a total eclipse of the sun as its central theme: a graceful but, at the same time, breath-taking natural phenomenon that reveals the pure beauty of nature to its observers for a brief moment. “Beauty. Revealed.” is also the motto of the new BMW 6 Series Gran Coupé campaign, which combines the unique moment of a total solar eclipse with this exclusive vehicle.

“The new BMW 6 Series Gran Coupé marks the beginning of a new chapter. It is BMW’s first four-door coupé and combines uncompromising driving dynamics with exclusive elegance and breath-taking design,” commented Andreas-Christoph Hofmann, head of BMW brand communications: “The campaign uses the image of a solar eclipse to highlight the model’s uniqueness.”

The global campaign will launch in print and TV media in the second quarter 2012. The print ads also feature the natural phenomenon of a total eclipse of the sun in aesthetic and artistic visuals, while the text also highlights the special nature of the moment. Headlines such as “Some things are worth waiting for” underline the rare beauty and timeless fascination of the new coupé. A total of seven different motifs showcase the vehicle’s aesthetic dynamics. The images for the print campaign were shot by the German photographer Georg Fischer.

The TV commercial shows the BMW 6 Series Gran Coupé from three different angles. It begins with a total eclipse of the sun, the contours of the model barely recognisable. As the eclipse progresses, the new coupé gradually becomes more visible, until its full beauty is finally revealed in the daylight. The viewer is mesmerised by the uniqueness of the moment as the tension mounts. London-based director Sam Brown, whose creativity is already familiar from global-release music videos, such as James Blunt’s “Goodbye My Lover” and “You’re Beautiful”, was responsible for production. The music for the BMW 6 Series Gran Coupé TVC is taken from the original song “New Dawn Fades” by Moby.

The first online activities have already been launched on the BMW homepage www.bmw.com and www.facebook.com/bmw. Users can sign up for more information by clicking on a “Keep informed” button on the BMW homepage to receive news directly. An online video discusses the engine technology and design concept behind the car. The designers responsible for the BMW 6 Series Gran Coupé present the four-seater’s exterior and sophisticated interior. Sporty seats in the rear and high–quality materials ensure that the interior retains its exclusive appearance throughout. The online video can also be viewed on the BMW TV site and the BMW Channel on YouTube and Facebook. [as well as our Gran Coupe Official Thread].

BMW 6 Series Gran Coupe Marketing

New BMW 6 Series Gran Coupe Wallpapers

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the infamous... · 12-14-2011, 05:11 PM

WOW!! these pixxx r sensational

G2G · 12-15-2011, 08:50 AM

no, give us a 650DX version and i´m in!!!

utfenix335i · 12-15-2011, 09:35 AM

I need a new job where I can afford to buy every car that BMW produces.

first...F10 M5 now this?

bimmerJP · 12-15-2011, 09:41 AM

Quote:

Originally Posted by utfenix335i

I need a new job where I can afford to buy every car that BMW produces.

first...F10 M5 now this?

That is exactly how I feel...

M3 Montreal · 12-15-2011, 09:44 AM

"the first four door coupe"....???

Wtf it's a sporty sedan since when is a 4 door a coupe? Am I missing something? Lol

M-Power111 · 12-15-2011, 09:58 AM

masterful pics.

GOLFFRR · 12-15-2011, 10:05 AM

awesome

coolchu001 · 12-15-2011, 10:27 AM

BMW is the first to get the "coupe-sedan" concept right!

MR///M3 · 12-15-2011, 10:48 AM

Quote:

Originally Posted by coolchu001

BMW is the first to get the "coupe-sedan" concept right!

+1! This actually has coupe dimensions, its just a little stretched in the wheelbase.

anyone have any ideas price wise?

VincentMorin · 12-15-2011, 11:03 AM

Great looking car... Looking forward to see it in real life.

727jbh · 12-15-2011, 11:51 AM

Great car. Looking forward in seeing this car in person.

vase330 · 12-15-2011, 12:19 PM

I always buy coupes because I really dont like sedans. But this one is the first 4 door I would rather have than the 2 door twin. This thing looks way better than the coupe version. Wow!

red-sauerkraut · 12-15-2011, 12:29 PM

QFT

Quote:

Originally Posted by the infamous...

WOW!! these pixxx r sensational

EdwinF10 · 12-15-2011, 02:25 PM

She's a winner!

canuckinjapan · 12-16-2011, 01:05 AM

Now for a Touring Coupe! Lol

canuckinjapan · 12-16-2011, 01:06 AM

Or would that be called Coupe Touring?

宝马.e90 · 12-16-2011, 12:15 PM

Quote:

Originally Posted by the infamous...

WOW!! these pixxx r sensational

In my previous posts on the 6er in general, I was not a fan of the rear. Stopped by the BMW dealership and saw one in person and OMG, it is waaaaay better looking in person! The whole body just flows and the interior, it looks and feels of high quality. Totally a fan of the 6er now!

madmanhiker · 12-16-2011, 02:57 PM

Quote:

Originally Posted by M3 Montreal

"the first four door coupe"....???

Wtf it's a sporty sedan since when is a 4 door a coupe? Am I missing something? Lol

I couldn't agree more! It's a sexy SEDAN no doubt about it, but a coupe is 2 doors and that is that.

Verbatim · 12-16-2011, 07:25 PM

///M3Lover · 12-17-2011, 07:59 PM

Very nice! I'd take this over A7 any day.

The wheels are so so... maybe I am used to see 5 spokes designs

12-14-2011, 10:14 AM	#1
Jason Administrator Drives: E90 M3 Join Date: Mar 2005 Location: IoT Posts: 13,981 iTrader: (0)	Marketing Campaign Launch for BMW 6 Series Gran Coupe & New Wallpapers BIMMERPOST NEWS Marketing Campaign Launch for BMW 6 Series Gran Coupe & New Wallpapers 22 COMMENTS Tweet Campaign launch for new BMW 6 Series Gran Coupé 14.12.2011 BMW’s first four-door coupe offers a fascinating fusion of aesthetics, dynamism and elegance Munich. The launch campaign for the new BMW 6 Series Gran Coupé, which will make its world debut at the Geneva International Motor Show on 6 March 2012, showcases the vehicle’s exclusive positioning with impressive aesthetics. BMW’s first four-door coupé boasts trendsetting design, sporting dynamics and exclusive elegance. The cross-media campaign features a total eclipse of the sun as its central theme: a graceful but, at the same time, breath-taking natural phenomenon that reveals the pure beauty of nature to its observers for a brief moment. “Beauty. Revealed.” is also the motto of the new BMW 6 Series Gran Coupé campaign, which combines the unique moment of a total solar eclipse with this exclusive vehicle. “The new BMW 6 Series Gran Coupé marks the beginning of a new chapter. It is BMW’s first four-door coupé and combines uncompromising driving dynamics with exclusive elegance and breath-taking design,” commented Andreas-Christoph Hofmann, head of BMW brand communications: “The campaign uses the image of a solar eclipse to highlight the model’s uniqueness.” The global campaign will launch in print and TV media in the second quarter 2012. The print ads also feature the natural phenomenon of a total eclipse of the sun in aesthetic and artistic visuals, while the text also highlights the special nature of the moment. Headlines such as “Some things are worth waiting for” underline the rare beauty and timeless fascination of the new coupé. A total of seven different motifs showcase the vehicle’s aesthetic dynamics. The images for the print campaign were shot by the German photographer Georg Fischer. The TV commercial shows the BMW 6 Series Gran Coupé from three different angles. It begins with a total eclipse of the sun, the contours of the model barely recognisable. As the eclipse progresses, the new coupé gradually becomes more visible, until its full beauty is finally revealed in the daylight. The viewer is mesmerised by the uniqueness of the moment as the tension mounts. London-based director Sam Brown, whose creativity is already familiar from global-release music videos, such as James Blunt’s “Goodbye My Lover” and “You’re Beautiful”, was responsible for production. The music for the BMW 6 Series Gran Coupé TVC is taken from the original song “New Dawn Fades” by Moby. The first online activities have already been launched on the BMW homepage www.bmw.com and www.facebook.com/bmw. Users can sign up for more information by clicking on a “Keep informed” button on the BMW homepage to receive news directly. An online video discusses the engine technology and design concept behind the car. The designers responsible for the BMW 6 Series Gran Coupé present the four-seater’s exterior and sophisticated interior. Sporty seats in the rear and high–quality materials ensure that the interior retains its exclusive appearance throughout. The online video can also be viewed on the BMW TV site and the BMW Channel on YouTube and Facebook. [as well as our Gran Coupe Official Thread]. BMW 6 Series Gran Coupe Marketing New BMW 6 Series Gran Coupe Wallpapers Share this story OTHER STORIES YOU MIGHT LIKE 3D Design Presents the 6 Series Gran Coupe Geneva 2013: AC Schnitzer 6 Series Gran Coupe M Sport BMW M6 Gran Coupe Goes Full Monty in Public After Its Reveal
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12-14-2011, 05:11 PM	#2
the infamous... Lieutenant General Drives: like I'M BOUT THAT LIFE Join Date: Jul 2008 Location: PARADISE aka DAWNTOWN Posts: 16,890 iTrader: (0)	WOW!! these pixxx r sensational __________________ "simple is clean" -The ///ModFather [ iND ] - [ eAs ] - [ ACM ] - [ LTMW ] - [ AA ]

12-15-2011, 09:44 AM	#6
M3 Montreal Colonel Drives: 2012 M3 SG ,DCT & 2011 S4 Join Date: Oct 2008 Location: Montreal , Canada Posts: 2,080 iTrader: (0)	"the first four door coupe"....??? Wtf it's a sporty sedan since when is a 4 door a coupe? Am I missing something? Lol __________________ 2012 E92-M3 Space Grey on Fox Red, DCT 2011 B8 S4 S-Tronic , Black on magma red

12-15-2011, 09:58 AM	#7
M-Power111 First Lieutenant Drives: Not a BMW....yet Join Date: Dec 2010 Location: Clearwater, FL USA Posts: 398 iTrader: (0)	masterful pics. __________________ BMW=

12-15-2011, 10:05 AM	#8
GOLFFRR Architect Drives: Golf Cart Join Date: Mar 2009 Location: Solvang, CA/Camarillo, CA Posts: 10,991 iTrader: (4)	awesome __________________ BEFORE YOU BUY YOUR NEXT BMW, PM ME FIRST I CAN HOOK YOU UP! We are Performance Center\|Euro Delivery\|BMW Individual Specialist Need a quote?..Ryan /Checa Email link \| T.805.482.8878 ask for Francesca www.stevethomasbmw.com \| OUR PARTS STORE \| Facebook-STBMW \| Twitter-STBMW

12-15-2011, 08:50 AM	#3
G2G Sold: E46 330CI, E90 320dA with 270000km Drives: 1M Join Date: Mar 2010 Location: Vienna Posts: 169 iTrader: (0) Garage List 2011 BMW 1M [5.00]	no, give us a 650DX version and i´m in!!!

12-15-2011, 09:35 AM	#4
utfenix335i Lieutenant Colonel Drives: 2007 E92 335i TiAg/Blk\|ZSP Join Date: Jun 2010 Location: Rockville, MD Posts: 1,885 iTrader: (11) Garage List 2007 BMW 335i [5.00]	I need a new job where I can afford to buy every car that BMW produces. first...F10 M5 now this?

12-15-2011, 10:27 AM	#9
coolchu001 Lieutenant Drives: 09 BMW 335d - AW Join Date: Aug 2009 Location: OH Posts: 504 iTrader: (25)	BMW is the first to get the "coupe-sedan" concept right! __________________

12-15-2011, 11:03 AM	#11
VincentMorin Concept Art - Illustration - Storyboard - Design Drives: e90 Join Date: Jul 2011 Location: Montreal Posts: 47 iTrader: (0)	Great looking car... Looking forward to see it in real life. __________________ Vincent Morin \| Concept Art - Illustration - Sequential Art - Design - Animation Website. www.vincentmorin.com

12-15-2011, 11:51 AM	#12
727jbh Lieutenant Drives: 2013 M5 Moonstone Join Date: Oct 2008 Location: North Florida Posts: 575 iTrader: (0)	Great car. Looking forward in seeing this car in person.

12-15-2011, 12:19 PM	#13
vase330 Colonel Drives: E92 335i ; 08 Toyota RAV4 V6 Join Date: Jan 2007 Location: Arlington, Va Posts: 2,643 iTrader: (1)	I always buy coupes because I really dont like sedans. But this one is the first 4 door I would rather have than the 2 door twin. This thing looks way better than the coupe version. Wow! __________________ E92 335 \| Space Gray \| Saddle Brown Dakota \| Dark Burl Trim \| ZPP \| ZSP \| AT \| Idrive \| 6FL \| FBO \| Dinan CAI \| Quaife LSD \| STG3 PROCede.

12-15-2011, 02:25 PM	#15
EdwinF10 Major Drives: f10 535d M & e70 X5 Xdrive35d Join Date: Jul 2010 Location: Amsterdam Posts: 1,078 iTrader: (0)	She's a winner! __________________ 2004 e87 118d (ret.), 2006 e92 335d (ret.), 2007 e92 330d (ret.), 2007 e87 130i M-sport (ret.), 2009 e92 M3 (ret.) 2009 e70 X5 35d & 2010 f10 535d M-sport

12-16-2011, 01:05 AM	#16
canuckinjapan Enlisted Member Drives: F11 335i M Sports Join Date: Sep 2011 Location: Japan Posts: 44 iTrader: (0)	Now for a Touring Coupe! Lol

12-16-2011, 01:06 AM	#17
canuckinjapan Enlisted Member Drives: F11 335i M Sports Join Date: Sep 2011 Location: Japan Posts: 44 iTrader: (0)	Or would that be called Coupe Touring?

12-16-2011, 07:25 PM	#20
Verbatim Colonel Drives: 2008 335i Join Date: Sep 2010 Location: Santa Clarita Posts: 2,554 iTrader: (0) Garage List 2008 BMW 335i [5.00]	__________________ 2008 BMW 335i Sedan \| Sparkling Graphite \| Sport \| Premium \| Navigation \| Comfort Access \| Logic7 Golf Tee \| M3 Trunk Spoiler \| LED Angel Eyes \| 5000k Fogs \| Resonator Delete \| Black Kidney Grills \| Black Finisher Rods \| 35%/18% Tint \| Sealer Lip \| 12mm/20mm (F/R) Spacers \| White Wheels \| Black Lines

12-17-2011, 07:59 PM	#21
///M3Lover Captain Drives: 04WhiteM3 Join Date: Sep 2008 Location: Vancouver, B.C Posts: 617 iTrader: (1)	Very nice! I'd take this over A7 any day. The wheels are so so... maybe I am used to see 5 spokes designs

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