They're making it seem as though this is an all new package. M Sport has been available pretty much from the start of production for the F12/F13
///M packages adorn pretty much every BMW product nowadays including bicycles. IMHO there is nothing wrong with sport packaged BMW's which is almost non-existent these days. Personally, save for a model or two, my former F12 included, unless its a full ///M (including the engine) I am okay with the Sport Package variants.
Just my two cents