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It's kind of pointless to try to determine which car is better based on looks. Neither car is clearly ugly. In my personal opinion, Panamera is really ugly.
Some people really like the rear lights of CLS, some people very much dislike them.
Design is personal taste, but neither car is undisputed ugly and I think BMW and Mercedes both have done a spectacular job.
I believe it comes down to brand loyalty. Not only do I think M6 GC's exterior and interior look better, even if they weren't, I'm a BMW fan so I'm getting a M6 GC. If I had the money :-D
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