I had ivory in my 550i. I too spent a lot on my owe in the car and I clean and detail my cars regularly and thoroughly. The driver seat started to discolor and the rest of the seats lost that fresh look after about 2 years. Several issues with jeans had to be dealt with using diluted goo remover. Unless you absolutely love it, choose a different color
I have vermilion red on my alpine 650 and love it.
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