I was supporting BMW when the X5M and X6M came out and love the idea of a X3M. I also like the M sport upgrades (have it on our X3) but a new line between the base and full blown M is going too far. What was wrong with the "is" badge? Sure it will probably help sales by calling it M something instead of "is" but they are really going to piss off real M buyers. The average person will think a M135 is the same as a 1M or a future M335 and an M3... Maybe they should do what Audi does and add another letter to real M cars (like Audi with RS) haha. There should never be any outside emblems that say "M" anything unless it's a full blown M.
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