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      01-18-2014, 01:30 PM   #21
avlnch
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Drives: 2013 Individual M5
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The reactions to this thread clearly shows the difference in markets.

This is just 30 Individual M5's tailored to China in a rather genius way. BMW Marketing knows what they are doing, and those 30 examples will sell out by tomorrow.

BMW is a global brand. They are simply giving China what they want. These special editions sell out (usually) within hours. The people in China will look at those 30 examples as something special.

Different markets, different cultures, different tastes, different reactions.

Special editions fare especially better in China for those reasons. BMW capitalizes on the emotion and reaction of the China market.. and did so especially well with this Horse Edition.
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