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      02-04-2013, 09:55 AM   #100
BMWMilan
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Quote:
Originally Posted by ToyotaBMW View Post
You think BMW has a $20-30K brand cache?
I don't think people are saying the 650i is not a nice car just overpriced when compared to the competitors. At it's price point you are looking at competitors upscale division in Audi's RS and MB AMG cars. These cars will have performance to match the M6 and also be more exclusive and have more cache. I think if you take these into factors than the 650i is a hard sell.
There is no way to account how much any one person values brand cache.

For example, by all accounts (numbers wise) the GTR is an equal or "better" car than the 911 C4S, but the 911 is easily priced about 30k more than the GTR.

Same is true with the base Vette and base 911, i.e., numbers wise the Vette matches up to the 911 line by line, but the Porsche is about 2x as much as the Vette, yet just about everyone will prefer a Porsche.

Is the Porsche brand cache worth anywhere from 30k to 50k? That's an individual question to which there is no "right" answer.
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