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I think this is a very stupid move by BMW, if you are going to release an audiophile signature version of a car, no audiophile would choose Bang and Olufsen.
The best brands, dont have a good "design department" so it would be pointless to have an aesthetic version of a car based on one of these brands.
Bowers and wilkins is an audiophile brand, as well as Focal, these two companies are ones of the few that invest in design to make their products look sharper than average. And still i wouldnt like a car version of those.
Masserati did a great job with their quattroporte and bowers and wilkins thou
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