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Car branded everyday items are stupid.
If you want something branded with a car company to be accepted, and wanted, it has to synonymous with the brand. For BMW it's power, driving, engineering.
I would absolutely buy an in-part BMW designed riding lawn mower, or diesel generator, or car seat, or running stroller.
I have no interest in a BMW branded pen, or fannypack, or notebook. Though I do own BMW cufflinks as an over-the-top joke.
For a nice pen, I think of precision which makes me think of swiss watch makers, not a fat 7 series.
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