Quote:
Originally Posted by jg_BMW_indy
Very well said. Actual buyers in this segment take a lot more into consideration. Not that I'm a "fanboy" but BMW has the edge in the brand cache' also; although a 911 might be the next car.
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You think BMW has a $20-30K brand cache?
I don't think people are saying the 650i is not a nice car just overpriced when compared to the competitors. At it's price point you are looking at competitors upscale division in Audi's RS and MB AMG cars. These cars will have performance to match the M6 and also be more exclusive and have more cache. I think if you take these into factors than the 650i is a hard sell.